2024 UCAS Discovery Days

Latest news

• Autumn events updated 09 May 2024

  We are excited to announce the launch of our series of autumn events. Our UCAS Discovery events are designed to help thousands of young people access information, advice, and guidance, leaving them feeling inspired, excited, and with a greater sense of direction for their future goals.

  Based on the volume of applicants, current event attendance, and the number of schools in each area, we have identified four regions with a demand for a UCAS event.

  Save the dates

  The dates for our 2024 autumn events can be found below:

  Region	Venue	Type	Date
  UCAS Discovery Northampton	University of Northampton	Campus	10 October 2024
  UCAS Discovery Bristol	University of the West of England	Campus	18 October 2024
  UCAS Discovery York	York St John University	Campus	5 November 2024
  UCAS Discovery Newbury	Newbury Racecourse	Campus	12 November 2024

• UCAS Discovery 2025 events

  Detail on UCAS Discovery events in 2025 will be released late summer 2024.

• Pre-event opportunities

  Display advertising

  Let students and advisers know you’ll be at the event as soon as they start researching with a display advert on ucas.com.

  With targeted display MPU ads on event specific pages, you’ll be able to raise your profile and boost attendance to your stand on the day.

  21,977 views - monthly average for UCAS.com event pages*

   

  Booking reminder email ads

  By advertising in communications triggered by visitors’ registration, your organisation will be directly associated with the event.

  Containing critical information prior to the event, the relevance and timeliness of these emails offers great results to advertisers with the right messaging.

  54% open rate*
  40.3% click-through rate*

   

  Adviser reminder email ads

  Target teachers, careers advisers and agents in our network as they plan their students’ event visit, in the last email we’ll send send before they arrive.

  Your placed advert will appear in an email sent one week before the event, alongside ticket details and resources for their students. A high open rate for this valuable content means your message can have a big impact with this influential audience.

  34.5% open rate*
  13.9% click-through rate*

   

  Pre-event solus emails

  With a solus email to students, you can start building a real connection with event attendees beforehand and encourage further direct engagement at the event itself.

  We’ll ensure you get the most from your creative, sent just before an exhibition to the students registered. By aligning your message with our trusted brand, you can ensure great reach and impact with a highly engaged audience.

  47.5% open rate*
  2.2% click-through rate*

  *For in-person events activity 2023

• In-event opportunities

  Exhibition stands

  Directly engage with our audience face-to-face with your very own exhibition stand.

  Stand options and sizes vary depending on the event type with premium positions also available at select events.

   

  Entrance and Live Lounge stage videos

  Get your brand front and centre in students’ minds through a high-impact video on our event screens. 

  Your 10 second video clip will play on a loop to our captive audience, helping expand brand awareness and signpost visitors to your stand.

   

  Hanging banners

  Let visitors know exactly who and where you are from the moment they enter the exhibition, with the ultimate signposting opportunity.

  Your large, double sided vinyl banners are printed in four colours to all sides and hung directly above your stand.

   

  Floor tiles

  Capture the attention of a wider audience and increase traffic to your stand with your own branded floor tiles.

  You’ll get 5 identical, fully branded tiles that include your messaging and creative, located in high traffic areas of the event.

   

  Data scanning

  Collect invaluable, quality data in seconds and use it to enhance your own future marketing campaigns with messaging direct to your student leads.

  Purchasing licenses based on the maximum number of staff and devices you plan to have at the event, you’ll use your phone to instantly collect information on visitors to your stand.

   

  Event brochure ad

  Boost your brand presence with a full colour A6 advert in the event brochure. The brochure includes the floor plan and is used by students to navigate the event.

  As one of a limited number of advertisers included and with placements amongst key UCAS and event information, your ad will have great visibility.

   

  Enhanced brochure listing

  improve your in-event profile and boost visibility of your stand's location with your logo included in the event brochure exhibitor list.

  Sitting alongside the floor plan, the addition of your full colour branding in the exhibitor list will help you stand out from the competition and increase your visitor footfall.

   

  Furniture and TV hire

  We offer options to hire furniture such as computer plinth tables with cupboards, literature racks, stools, chairs, tables and plasma screens to help enhance your stand and the experience of your visitors.

• Post-event opportunities

  Post-event solus email

  Remind students about what you can offer them and continue your relationship after the event with a solus email.

  Sent a week after they attend, your creative will go direct to students who already associate you with the event and know your message is relevant – giving a high engagement rate. This offers a great opportunity to cement the connections you’ve already made.

  46.0% open rate*
  6.0% click-through rate*

  *For in-person events activity 2023