The Competitor Insight dashboard combines ease of use and relevance very well. The decision tree is an clear and logical way of visualising student journeys"
1. Get accessible, comprehensive insight
Our expert analysts turn your raw data into visualisations and actionable insight to focus your competitor research to those that really matter.
Explore your interactive dashboard to easily discover how you perform better (or worse) against each of your competitors by subject – across the three previous cycles – and take a detailed look at the conversion journey from application to firm reply.
"The easy to use functionality has allowed us to roll the product out widely across the institution, ensuring more decisions are based on actionable data insight. "
2. Use it to strengthen your portfolios
- See how your competitors change year on year, how your performance against them evolves, and identify emerging competitors.
- Identify any areas where your competition is offering to your rejected applicants – to your loss.
- Enhance your forecasting with known win-rate likelihoods.
- Adapt your offer-making and entry requirement strategies based on evidence.
- Support your annual marketing plans – allocate recruitment budget to subjects / areas where you’ll get the maximum benefit.
"The UCAS Competitor Insight Dashboard has given us a greater understanding of who our competitors are on a subject-by-subject basis, where our successes lie, and where there are areas for improvement."
Your Competitor Insight Dashboard provides win-rates, filterable by competitor, subject area and cycle. See clearly where you’re winning and who you’re missing out to.
3. Tailor offer-making and entry requirements based on evidence
Your personal interactive dashboard makes it easy to understand where you perform strongly, who you miss out to, and who makes offers to the students you rejected.
Use this insight to adjust your offer-making and entry requirement strategies – focusing on the subject areas most at risk and undertaking research into your competitors’ activities to see where they differentiate from yours.
Actionable insight at your fingertips
As well as providing valuable insight to inform your strategies, the dashboards are simple to use and don’t require any data skills to use or interpret – we've done the heavy lifting analysis of the data for you, so you don't have to.
Access your dashboards from the provider pages on ucas.com and share across your institution for meetings and easy performance analysis.
Contact us to discuss your recruitment insight needs
We process the raw data for you to create your Competitor Insight Dashboard – with the visualisations you need to take action. If you'd like the raw datasets as well, we offer a 15% discount when bundling with our Competitor Analysis product.
Get in touch with us to purchase your dashboard or discuss a bespoke package.
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