We share the latest insight into six key themes and how advisers and parents can best leverage UCAS’ tools.
Read the report (4.99 MB)
Background to the report
In 2023, we commissioned Project Next Generation – an integrated quantitative and qualitative study to understand what young people are planning for their futures, how they choose their subjects and careers, and how they assess the different pathways to get there.
We wanted to find out what they needed, when, and from who so that we can ensure they are receiving the right information at the right time to make informed choices about their future. The findings of Project Next Generation have so far inspired four reports, each covering a different angle of the data and support our extensive library of insight on student choice.
This report looks closely at how the findings inform the UCAS strategy to support advisers and their students with relevant information and guidance, and how you, as an adviser, can best leverage our tools. The research, which took place with more than 1,000 participants aged 13 – 17, will help universities, colleges, and advisers to inspire, educate, upskill, and improve the decision making of young people across the UK.