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Public Relations and Communications Directors

Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.

Wages

New workers
AVERAGE
Experienced
£23,937
£70,733
£170,024

New workers start around £23,937. Normal pay is £70,733 per year.
Highly experienced workers can earn up to £170,024.

Available jobs

In the past year there were 32,798 vacancies for this type of job

6.20%

Projected job growth over the next 8 years

Related courses

People work towards these careers by taking these courses at college and uni.

What they do most days?

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

  • Stays abreast of changes in media, readership or viewing figures.

  • Reviews and revises campaign strategy and takes appropriate corrective measures if necessary.

  • Liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media.

  • Directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm.

  • Develops and reviews the public relations policy and direction of an organisation.

Hard Skills

Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Marketing

  • Social Media

  • Project Management

  • Internal Communications

  • Content Creation

  • Customer Relationship Management

  • Public Relations

  • Press Releases

  • Media Relations

  • Key Performance Indicators (KPIs)

Soft Skills

Soft skills can be self-taught and usually do not necessitate a certain completed level of education.

Skills are ranked based on the number of job adverts that list them as required skills.

  • Communication

  • Management

  • Planning

  • Writing

  • Leadership

  • Detail Oriented

  • Innovation

  • Research

  • Influencing Skills

  • Customer Service

How do I get a job like this?

People in these types of job started their career paths after studying courses like the ones below.

Routes to this career

See all

Public Relations

University of the Arts London

BA (Hons) · 3 Years · Full-time · London · 23/09/2024

Tariff points: N/A

Marketing

De Montfort University

BA (Hons) · 3 Years · Full-time · Leicester · 09/2024

Tariff points: 112/112

Marketing

Nottingham Trent University

BA (Hons) · 4 Years · Sandwich · Nottingham · 13/09/2024

Tariff points: 120/128

Marketing (with Foundation Year)

Liverpool Hope University

BA (Hons) · 4 Years · Full-time including foundation year · Liverpool · 09/2024

Tariff points: 72/72

Business with Digital Marketing

Liverpool John Moores University

BSc (Hons) · 3 Years · Full-time · Liverpool · 16/09/2024

Tariff points: 112/128

Marketing

University of Portsmouth

BA (Hons) · 3 Years · Full-time · Portsmouth · 23/09/2024

Tariff points: 112/120

Film Studies

Sheffield Hallam University

BA (Hons) · 3 Years · Full-time · Sheffield · 09/2024

Tariff points: 112/120

Digital Marketing Top-up

University College Birmingham

BA (Hons) · 3 Years · Variable · Birmingham · 16/09/2024

Tariff points: N/A

Marketing

Teesside University, Middlesbrough

BSc (Hons) · 4 Years · Sandwich · Middlesbrough · 16/09/2024

Tariff points: 80/104

Marketing

University of Chichester

BA (Hons) · 3 Years · Full-time · Chichester · 23/09/2024

Tariff points: 104/120

Advertising

University of South Wales

BA (Hons) · 3 Years · Full-time · Cardiff · 16/09/2024

Tariff points: 96/96

Media Studies

University of East Anglia UEA

BA (Hons) · 3 Years · Full-time · Norwich · 16/09/2024

Tariff points: N/A

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