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Psychology and Marketing

  • BSc (Hons)
  • 4 Years
  • Sandwich
  • 14 September 2026
  • Undergraduate
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More about Aston University, Birmingham

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2025-20262026-2027
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Course summary

Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. The programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields.

Psychology specialist facilities:

• An observation suite (with audio-visual recording).
• Equipment and tools for psychophysiological measurement, such as eye tracking and motion-capture.
• Experiment labs for cognitive experiments.
• Larger labs for focus groups and audience-based experiments.

Key course benefits:

  • Professional accreditation: This course is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM).

  • Triple Gold for Teaching: We’re rated Gold across all categories in the Teaching Excellence Framework (TEF, 2023).

  • Excellent student experience: 92.9% of our students felt positive about academic support provided on their course (National Student Survey, 2024).

  • Excellent prospects: Ranked 7th in the UK for Graduate Prospects in Psychology (Complete University Guide, 2025).

  • Future career: Our graduates have secured work in top organisations such as the BBC, HSBC, Jaguar Land Rover, PwC, local government, the NHS, and more.

We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage.

Your UCAS Application: Explain any gaps in your education, list full qualification names, provide an academic reference, and include predicted grades (even if sitting privately). More tips: https://shorturl.at/cNR2e

Modules

For a full list of modules and course objectives, visit the course page on Aston University's website: https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/

Assessment method

Our BSc (Hons) Psychology and Marketing curriculum utilises a range of different assessment types and the assessment strategy reflects the national educational requirements in the Framework for Qualifications of Higher Education. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including:

• class tests/end of year examinations (unseen essay, short answer or multiple-choice questions)
• essays
• research reports (group and individual)
• presentations (group and individual)
• statistics assignments

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • British Psychological Society

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Sandwich • 4 Years

Start dates

  • 14 September 2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
C8N5
Institution code:
A80
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

Aston University, Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
C8N5
Institution code:
A80
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

Please visit our helpful webpage for International Applicants: https://www.aston.ac.uk/international

Open days

Entry requirements

UCAS Tariff Not accepted

A level BBB - BCC

BBB in any three A Levels. BBC in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BCC in any three A Levels. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready. RESITS: We welcome applications from students who have retaken exams to improve their grades. Only the highest grades achieved will be considered and resit applications are treated the same as all others. PREDICTIONS AND ACHIEVED GRADES: At Aston University, we are committed to an inclusive admissions process, ensuring every applicant has the best possible opportunity. While our listed grades are the official entry requirements, we understand that predicted grades are estimates. We typically offer candidates predicted to achieve CCC or higher, provided they meet the subject-specific requirements. This approach gives applicants the opportunity to improve upon their predicted grades. However, the offer made will contain the listed grade requirements. We also consider applications from students who have already achieved at least CCC in their A-Levels. These applications are reviewed on a case-by-case basis, considering the strength of the application, a strong academic reference and any explanations for gaps in academic history.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDD - DDM

STANDARD: With this BTEC we accept any subject with grades DDD. CONTEXTUAL: With this BTEC we accept any subject with grades DDM. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Access to HE Diploma D: 15 credits M: 30 credits P: 0 credits

Successful completion of the QAA-recognised Access Diploma with 45 credits at Level 3. You must obtain a minimum of 15 Distinctions and 30 Merits. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirements.

Scottish Higher ABBBB

Pearson BTEC Level 3 National Diploma (first teaching from September 2016) DD

STANDARD: With this BTEC you must also achieve grade B in one A Level subject. CONTEXTUAL: With this BTEC you must also achieve grade C in one A Level subject. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) D

STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) D

STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Pearson BTEC 90-Credit Diploma (QCF) DD

STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Scottish Advanced Higher BBC

International Baccalaureate Diploma Programme 31 - 28 points

STANDARD: 31 points overall and must include grades 5, 5, 5 in three Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language. OR CONTEXTUAL: 28 points overall and must include grades 5, 4, 4 in three Higher Level subjects. You must also have Standard Level grade 5 in both Maths and English Language. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.

Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)

This will accepted in place of one A Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H3, H3, H3, H3, H4

GCSE/National 4/National 5

Five GCSEs at grade C/4 or above and must include Maths and English Language. Please note that we do not accept Key Skills or Functional Skills in place of these.

T Level D

We accept grade Distinction in any of the below subjects: • Design, Surveying and Planning for Construction • Digital Production, Design and Development • Education and Childcare • Building Services Engineering for Construction • Onsite Construction • Digital Business Services • Digital Support Services • Health • Healthcare Science • Science

Offer Holder Days

Once you have received an offer, you will be invited to an Offer Holder Days to discover more about the course and Aston University.

Find out more about qualification requirements for this course.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Aston Ready is our contextual offer scheme that could reduce your undergraduate offer by one or two grades. Assessed at the point of application, there are no additional forms to fill in. Details of eligibility criteria can be found on our website.

Learn more on the Aston University, Birmingham website

Historical entry grades data

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

UK students (Home Undergraduate):
The annual tuition fee for the programme commencing in academic year 2025/26 will be £9,535 (subject to the passing of legislation implementing the Government’s policy to increase the maximum tuition fee from £9,250, payable by Home Undergraduate students on full-time courses). The fee for the placement year is £1,250.

International students (Overseas Undergraduate):
The annual tuition fee for the programme commencing in academic year 2025/26 will be £21,500. The fee for the placement year is £2,500.

All students:
The duration of your programme is set out above and you will be responsible for the payment of an annual tuition fee in each of these years. The University reserves the right to increase tuition fees annually in accordance with its Terms and Conditions (aston.ac.uk/sites/default/files/2024-12/Terms_and_Conditions_of_Enrolment_2025-6.pdf) and subject at all times to the maximum tuition fee caps set by Government from time to time. This means that your total tuition fee may be higher than stated above, but your total tuition fee will never increase by more than 6% year on year. An increase in fees will allow the University to cover the increased costs of delivering the course and ensure it is able to maintain high standards of education and facilities.

Sponsorship information

Please visit our helpful webpage for applicants: https://www.aston.ac.uk/undergraduate/your-application/funding

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