Psychology and Marketing

Our four-year BSc (Hons) Psychology and Marketing course with integrated placement year will enable you to benefit from a unique mix of expert teaching, and real-world placement opportunities, which will help you to develop the skills and insight needed for a variety of careers. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.

Alongside this, studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting. Psychology and Marketing are, therefore, an ideal combination of complementary disciplines enabling you to apply an understanding of human behaviour and cognition to a marketing context, providing insights into the consumer mind, from branding to buyer behaviour.

Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology, and is designed to help you develop a range of transferable and practical skills to succeed within your chosen career. Graduates with this mix of skills and knowledge are well placed for careers in a variety of industries.

Key course benefits:

• 93% of our students felt positive about the academic support provided on their course (Psychology, National Student Survey, 2024).

• Our BSc (Hons) Psychology and Marketing course is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

• Our recent graduates have gone on to secure work in organisations such as the BBC, HSBC, Jaguar Land Rover, local Government, PwC, private care companies, and the NHS.

We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage.

Year 1 Start your education by studying key topics in both psychology and marketing, from biological and social psychology, to marketing management and consumer behaviour. Core modules: Key Skills in Psychology I, Key Skills in Psychology II, Biological and Cognitive Psychology, Developmental and Social Psychology, Introduction to Marketing Management, Introductory Accounting for Business, Marketing Psychology, and Economic Environment of Business. Year 2 Building on the skills, knowledge and experience you gained up in your first year, you will study a range of specialist modules across both specialties. Core modules: Research Methods and Data Analysis, Applied Psychology and Professional Skills, Individual Differences, Health and Personality, Cognition and Cognitive Neuropsychology, Marketing Communications, Services Marketing, Market Research, and Digital Marketing. Placement year Gain valuable career boosting experience by setting your studies in a real world context of a working environment alongside professionals. Placements can be taken in the UK, EU or internationally. Final year Moving into your final year you will complete your final year project alongside a series of modules. Core modules: Social Psychology, Lifespan Development, Marketing Strategy, Advanced Marketing Communications, Consumer Research and the Customer Experience, Strategic Brand Management, Innovation and New Product and Service Development, and Final Year Project. For more information, please visit our website.

Our close employer links and focus on practical experiences to transfer to the workplace means you’ll get a blend of learning and teaching experiences that will equip you for your career. You will complete a range of modules from across the full breadth of psychology and marketing, learning from expert academics in both subjects Throughout your studies with us, you will experience a range of teaching methods including lectures, tutorials, group working, case studies, and individual and group presentations. This will give you an invaluable blend of insight and knowledge about both areas, allowing you to apply theories and practices learned in one subject to the other. This will help you to be successful in your future career, and is a key part of what makes our graduates so employable and sought after. You will be assessed throughout the course using a wide range of methods linked to learning outcomes, including: class tests/end of year examinations (unseen essay, short answer or multiple choice questions) essays research reports (group or individual) presentations statistics assignments oral presentations

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• British Psychological Society