University of Reading
Whiteknights Campus
Reading
RG6 6UR
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Admissions Office
Email:ugadmissions@reading.ac.uk
Phone:0118 378 8372
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Business and Management (Data Analytics & Digital Business) with Placement Year
BSc (Hons) · 4 Years · Full-time · 10/2026 · UndergraduateMain Site
Course summary
Explore technology and big data in a wider business context – and gain valuable real-world experience – with our BSc Business and Management (Data Analytics and Digital Business) with Placement Year degree.
This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.
Your core modules will cover:
-
business data analytics
-
information systems
-
business applications development
-
technology advisory practices
-
project management.
Modules
Modules may include:
- Management Debates: Ways of Thinking about Business
- Business in Practice: Markets, Marketing and Management
- Building competitive advantage: Business Strategy and Operations
- Managing work and people: Organisational Behaviour and Human Resource Management
- Social Responsibility in Action.
*Please note that all modules are subject to change. Check our website for more details about the course structure.
Ways to study this course
Campuses
- Main Site
Study options
- BSc (Hons) • Full-time • 4 Years
Start dates
- 10/2026
Apply by
14 January
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Application codes
- Course code:
- NG13
- Institution code:
- R12
- Campus name:
- Main Site
- Campus Code:
- -
- Points of Entry:
- Year 1
Teaching Excellence Framework (TEF)
University of Reading has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- NG13
- Institution code:
- R12
- Campus name:
- Main Site
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - ABB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - D: 30 credits M: 15 credits
Scottish Higher - AABBB
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
The Pearson BTEC Level 3 National Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or BTEC Level 3 National Extended Certificate.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - DDD
The Pearson BTEC Level 3 National Extended Certificate can also be accepted when taken alongside other acceptable level 3 qualifications e.g. two A levels or a BTEC National Diploma.
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) - Not accepted
Scottish Advanced Higher - ABB
International Baccalaureate Diploma Programme - 32 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024) - A - B
The Advanced Welsh Baccalaureate Skills Challenge Certificate will be accepted in lieu of one A Level at the grade achieved.
Extended Project - B
In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer. Eligible applicants would receive two offers, our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal - D3, M2, M2
GCSE/National 4/National 5
GCSE Maths B (or 5), English Language or English Literature B (or 5). GCSE Physics or IT B (5) is acceptable in lieu of GCSE Maths.
OCR Cambridge Technical Extended Diploma - DDD
OCR Cambridge Technical Diploma - DD
The Cambridge Technical Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or Cambridge Technical Introductory Diploma.
OCR Cambridge Technical Introductory Diploma - DDD
The Cambridge Technical Introductory Diploma can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.
OCR Cambridge Technical Extended Certificate - DDD
The Cambridge Technical Extended Certificate can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.
OCR Cambridge Technical Certificate - Not accepted
T Level - D
Minimum grade C in the Core Component.
Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BBC.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
| TOEFL (iBT) | 88 | We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking. |
| Cambridge English Advanced | B | We require a grade B or a score of 176 overall with no element less than 162. |
| Cambridge English Proficiency | C | We require a grade C or a score of 176 overall with no element less than 162. |
| PTE Academic | 69 | We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing). |
| Institution's Own Test | Test of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). | |
| Trinity ISE | Merit | We require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element. |
Full list of acceptable English Language Tests http://www.reading.ac.uk/ad-EnglishTests.aspx
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
We issue offers to best fit the different circumstances and experiences of our applicants. We take a tailored and holistic approach, considering extenuating circumstances on a case-by-case basis. We recognise that some students are more likely than others to face barriers to fulfilling their academic potential at school, through no fault of their own. More information on our supportive offer making approaches can be found at: https://www.reading.ac.uk/ready-to-study/study/what-offer-will-i-get
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
- Data from:
- This course and 47 other business and management courses
- Date range:
- 2022-2024
Grades held by accepted students
- AAA
- Highest grades
- CCC
- Lowest grades
Offer rate for UK school & college leavers
Students aged 17/18 who applied to this course were offered a place.
How do you compare?
See how students with your grades have been accepted onto this course in the past.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
| EU | £25850 | Year 1 |
| International | £25850 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
For Home students: please note that £9,535 is the minimum fee expected, this may increase subject to government approval.
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