Business and Management (Data Analytics & Digital Business) with Placement Year

Explore technology and big data in a wider business context – and gain valuable real-world experience – with our BSc Business and Management (Data Analytics and Digital Business) with Placement Year degree.

This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

Your core modules will cover:

• business data analytics

• information systems

• business applications development

• technology advisory practices

• project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

• international strategy

• marketing

• organisational behaviour

• operations

• entrepreneurship

• human resource management

• accounting.

You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.

Throughout your studies, you will:

• explore the interdisciplinary nature of business

• apply the skills and knowledge you learn to current business problems

• study the emerging challenges facing global markets.

Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.

We will support you to find and secure a placement that’s right for you.

As well as enriching your studies, an industry placement can be an excellent way to:

• deepen your knowledge and develop new skills

• build a network of industry contacts

• boost your employability with new experiences

• learn more about the sector you may wish to enter.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business-with-placement-year

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change.

Core modules for this course:
Business in Practice: Data Analytics;
Developing Professional Excellence;
Management Debates: Ways of Thinking about Business;
An Introduction to Management of Information Systems;
Information Systems and Digital Business.

The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme.

Check our website for more details about the course structure.