Media agencies – student marketing & insight | Business | UCAS

Reach one of the UK’s largest and most responsive youth audiences via our trusted brand. We understand who students are and what’s driving their decisions – so your clients can be sure they're reaching the students who'll most likely enjoy their offering.

Among the UK's largest student communities

We deliver smart, high-quality marketing solutions that blend into students’ decision-making journey. From events and digital campaigns to insights from first-party data and strategic consultancy – our packages enable brands of all shapes and sizes to identify and engage directly with their future customers.

Over 24m unique website sessions by students, parents and advisers in 2022

Over 1m students registered with UCAS for 2022

Over 500,000 follow us on Instagram, Facebook and Twitter in 2022

Statistics from Google Analytics, UCAS pre-applicant data and applicant data.

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How well do you know Gen Z?

Discover what you need to know to reach these savvy shoppers, hearing 7,296 first-hand student views. From favourite brands and ethics to social media habits and smart tech – dive into what really drives student decision making when it comes to finding the products they want to buy.

View Freshers Report 2022

Get your client's brand discovered

Millions of young minds visit our channels each year. They're exploring and deciding on their perfect university, then preparing for student life – investing in new laptops, bank accounts, homeware, fashion, and more. Get your client's brand centre-stage through our multimedia campaign packages that reach students when they're looking for the things they'll need.

Grow brand kudos

Students trust what we say. In fact, 77% of them love hearing from our partners on our channels too. Build your client's brand credibility alongside ours – through campaigns targeted by background, interests, location, subject, and more.

Give your client the competitive edge

Our unrivalled audience data means we understand who students are and what they want. Alongside successful advertising campaigns, our insights experts can help you to showcase your client's brand to the students who are interested in their products.

Adviser connecting with students

Representing a university client?

We love helping media agencies to support their higher education clients to achieve their recruitment goals. From detailed student data and unrivalled intelligence to multichannel campaign services – discover more about our higher education packages.

See everything on offer for education providers

Discover education marketing with UCAS

We'll make it easy for you to...

Increase brand awareness

Extend your client's reach to those most likely to want their products – through targeted advertising, sponsored content, events, Solus journey emails, and more.

Gain new customers

Over 200 audience segmenting filters means we help you match your client's products and services with the exact audiences who are looking for them.

Launch new products or services

Build credibility for new product launches to the students who'll most likely enjoy them. We’ll build a rich pipeline of touchpoints for you to reach the right people.

Raise your profile through sponsored content

Place your client's brand alongside ours through this unique social sponsorship opportunity. Be part of UCAS' trusted information, advice and guidance, watched by 1,000s of students considering their options and making decisions.

Discover sponsorship opportunities

Invest in the future of higher education

We guide and inspire generations, unveiling new education choices and opening up exciting career opportunities. By working with us, you're investing in this too. That's because 100% of profits from commercial activities go directly back into the UCAS charity to improve what we do.

We have a strong ethics framework – we’ll only work with organisations who align with our values. That's why our audiences trust us.

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Students love a bargain

Students love a bargain and parents love saving money. Advertise your client's latest offers and discounts to students, all searching for new products and services to enrich their higher education experience.

Discover our Student Discount Platform

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