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    Launch a new product or service

    Test and launch a new product or service for youth audiences. From customer intelligence and consultancy to multichannel campaign plans and execution – we help brands connect their newest inventions with the customers who'll love them.

    Make the most of our unique expertise

    We can help you to explore the viability of products and services, test them on target groups and help launch them when they’re ready to market. Our off-the-shelf data insights, student surveys and precision-targeting campaigns provide everything you need to launch new inventions for Generation Z.  

    Understand your customers

    Get to know over 1,000,000 young people aged 16 and upwards. Understand who they are and what they want. Gain insights from over 200 audience profile points to help you adapt your offering to suit who you want to reach. 

    Stand out through multichannel campaigns

    Together we’ll design and execute a seamlessly blended campaign plan to make your launch a success. From sponsorships to highly targeted email and ad campaigns, we have the channels you need to reach enthusiastic audiences. Our expert customer managers will work with you to evaluate and optimise results.
    Gen Z students at ucas event

    Young people love sharing what they think and feel

    Our relationships with millions of young people make it easy for us to help businesses to successfully develop and launch new products and services. Our audiences love sharing what they think and feel, and are highly engaged on our channels.
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    A huge Gen Z audience

    Make the most of smart, high-quality marketing solutions that blend into young people's decision-making journey. Our packages enable brands of all shapes and sizes to identify and engage directly with customers who'll enjoy their products.

    Over 21,000,000 unique website sessions in 2021

    Over 1,000,000 students registered each year

    Over 500,000 social media followers 

    How well do you know Gen Z?

    Discover what our annual student lifestyle survey reveals about these savvy shoppers, hearing 7,296 first-hand student views. From favourite brands and ethics to social media habits and smart tech, dive into what really drives their decision making.
    View Freshers Report 2022

    Products and services

      
    Events and Exhibitions

    Build early relationships through in-person and virtual events. Remain front-of-mind while students are deciding where they'd like to apply.

    Multichannel campaigns

    Reach the right students on the right channels. We're one of the biggest education sites in the UK, and we're ahead of Google when it comes to students seeking information.

    Bespoke surveys
    Rapidly test the fast-moving student market with bespoke surveys to inform your decisions. Gain instant insight into what students are looking for at any given time.
    Journey emails and newsletters

    Reach students and influencers with our communications. Aligned to application status, they land exactly when they're most likely to be looking for your content.

    Exhibition campaign

    First-class campaign results

    Our campaigns achieve unrivalled results because our audiences trust what we say and are highly engaged on our channels.
    • Up to an impressive 80% email open rate 
    • Over 7,800,000 unique email opens 
    • Over 400,000 unique email and display ad clicks 
    Figures are from 2021 campaigns and UCAS journey emails.