Marketing and student recruitment webinars

On 11 June, we hosted our last webinar unveiling key findings from our recent International Cost of Living survey conducted from 12 December 2023 to 16 January 2024.

Des Cutchey, Head of International, and Teona Doc, Customer Experience Manager, unpacked the survey results and explored the significant impact of living costs on international students' decision-making and university experience.

Here's what we explored: 

• Student priorities – the key factors considered while conducting research. 

• Financial concerns – from part-time employment to balancing studies, extracurricular activities, and finances. 

• Decision-making confidence – the certainty of international students regarding their higher education choices and the reasonings behind them. 

Watch the playback View the slides

In our recent webinar on Monday, June 3, Jo Richards and Ed McClaran shared key findings from our post-January deadline survey. We explored data-driven insights into student commitment, confidence, and needs, and discussed strategies to better support prospective students in their higher education choices. 

Our five recommendations for meeting students’ needs included: 

• In-depth course information: Utilise student voice and peer-to-peer reviews for authentic course recommendations, valued by prospective students. 

• Financial aid: A dominant theme throughout the survey, focus your comms on top tips for budgeting, student finance, discounts, and support. 

• Detailed accommodation and area guides: Offer comprehensive guides to compensate for the decrease in student visits, helping those unable to visit your institution in person. 

• Tailored support services: Provide personalised support services to meet individual student needs. 

• Graduate employment outcomes: Address young people's growing concerns about post-graduation, including tuition fees and workplace skills and how you can support them on their journey.  

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During this webinar, Dave Penney and Jo Richards were joined by Elliot Newstead from the University of Leicester, to share new perspectives on how you can build better connections with your future students. Our latest research sheds light on the numerous channels students are using for their research and how preferences change during the student journey.

During this webinar we explored:

• Insights into Gen Z's views on future choices and how they’re making these decisions
• Understanding the burden of decision-making in a diverse post-secondary landscape.
• Unveiling the influence of parents, teachers, and preferred communication channels.
• Practical tips to refine recruitment strategies and optimise communication channels.

View the slides (11.01 MB)

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During our webinar on 23 January, Dave Penney, Chief Marketing Officer, Finlay Willicott, Product & Content Lead, were joined by Jack Craig from Unibuddy and Oliver Fisher from Springpod.

Together we discussed the enhancements we're implementing to improve the student journey on ucas.com in the hub and through our recent partnerships with Unibuddy and Springpod.

Key points explored included: 

• Improved onboarding experiences for students and way for you to engage with them at various points in their journey.
• Updates on the Course Recommendation engine and it's integration with the onboarding process.
• UCAS.Insights from our guests on the latest developments and our Unibuddy and Springpod partnerships and how they are positively influencing the student experience.

Playback

View the slides (3.85 MB)

On 18 January we took a deep dive into the 2023 Clearing survey findings and explore what this could mean for 2024.  
 
David Penney, Director of Marketing, and Joanne Richards, Senior Insights Lead, will be joined by Kyle Campbell, Education Marketer, to discussed the findings and shared the insight you need to shape your 2024 Clearing campaigns.  

We were joined by our team of creative and media experts with tips and advice on:  

• making the most of a multichannel approach 

• which creatives and messaging have the greatest impact in Clearing implementing quick wins to optimise your media choices.

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View the slides

During our webinar on 12 December, we explored key insights from Clearing 2023 and dived into the 2024 Clearing inventory. We discussed: 

• Of the five Clearing personas, the mind changers often change their mind before results day and one-third of them tend to decline their place because they changed their minds about their subjects. 
•  Students are more prepared for clearing than ever; research is happening earlier, and applying directly is increasingly becoming a planned strategy. 
• UCAS.com and university websites are the top platforms for active and passive discovery -students are passively discovering universities and colleges via social media and email.

Playback

View the slides (3.85 MB)

During our recent webinar, we were joined by Katharina Wittgens from Innovation and Max Longstaff from Hybrid. Together we explored several recommendations for Higher Education providers, including:  

• Displaying how the university route will enable young people to reach their goals – from showcasing skills they will develop, to understanding the financial opportunities and costs involved. 

• Personalising information to align with the current stage of their educational journey. 

• How you can leverage your stories to effectively connect with and engage the student audience. 

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During this webinar Kyle Campbell (Education Marketer) joined UCAS to discuss the findings from Project Next Generation and explore the recommendations to help you shape your future recruitment strategies. If you missed this webinar you can now watch the playback

View the slides (1.11 MB)

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Excitement, knowledge, and inspiration - just some of what the next generation of students are searching for at UCAS Discovery events.

Our Director of Marketing, Dave Penney and our Head of Events, Aimee Okafor were joined by industry experts, Jim Tudor, Founder, Future Index & Strategy Director, Waterfall and Aimee Kleinman - Education Marketing Consultant, SMRS, to discuss our recently launched UCAS Events Playbook as well as advice, ideas, and inspiration on how to catch the eyes of 160,000 students and help you get the maximum value out of UCAS events. 

Here are just some of the key takeaways from the webinar:

1.    Think about stand engagement and make sure your staff are confident, friendly and fully briefed. 
2.    Ensure that you make your exhibition stand part of your wider recruitment strategy. 
3.    A simple, well-executed idea that grabs attention can start a conversation. You don't have to break the bank.

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Playbook

All set to recruit the class of 2024?

If you missed the ‘How to Influence the Class of 2024’ webinar last week.

Thanks to those of you who joined ‘How to Influence the Class of 2024’ last week.

The slides and webinar are now available to view on demand. Here are some of the key takeaways from the webinar:

•            Young people are looking for relatable content that can inspire their future choices

•            Parents are highly influential in guiding students choices

•            Young people's choices are strongly driven by future happiness

•            Social media is the number one platform students are using for inspiration and information    

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It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit.  

But – they read them. They digest them. They make life-changing decisions based on them.  

Kyle Campbell, Founder of Education Marketer, joins us as we discuss a new report on ‘The State of Student Email’.  

We dive into the data behind the publication and share insight into the role email plays in student recruitment, with tactics to create cut-through, increase engagement and convert.      

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Do you know the real reasons students choose to accept or decline your offer? Understand what's important to this year's applicants with real-time responses at the moment it matters - so you can optimise your recruitment and conversion strategies based on real feedback.

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