Project Next Generation
The key themes influencing student decisions
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Ways that universities, colleges, and employers can do more to educate, upskill, and inspire young people
Key themes impacting student decision-making
This report is the first of many, uncovering what’s important to students as they make crucial choices about their future.
The findings of this report, which took place with more than 1,000 participants aged 13 - 17, will help universities, colleges, and employers to inspire, educate, upskill, and improve the decision making of young people across the UK.
Learn how harnessing the power of inspiration, happiness, experience, confidence, independence and control can help you connect with the next generation.
Connect with the next generation
Our research indicates that young people are looking for more information from you. If you’d like to connect with them and build your brand recognition and raise awareness of your higher education and careers opportunities early please get in touch.
Higher education providers
Employers
Project Next Generation
Find out more about our in-depth study of 13 – 17 year olds.