International Fashion Marketing (Taught)

Developed in consultation with industry experts, this course will train you to become a leader in international fashion marketing.

You'll gain a grounding in marketing theory and practice (learning to be innovative, ethical and adaptable) and apply your knowledge to the global marketplace – growing your understanding of the industry’s processes, from trend forecasting to distribution.

Working from live briefs with real clients, you'll develop fashion marketing strategies, explore sources of disruption and innovation and learn how to monopolise opportunities that changes present, while building your leadership skills and your ability to think creatively and analytically.

Studying in the city, you'll have plenty of opportunities to visit influential fashion houses and agencies – working on live briefs and devising strategies for fashion shows, events, campaigns and photoshoots, while building a network of contacts and creating your own professional portfolio.

To expand your understanding further, you'll have opportunities to study abroad in a European fashion capital; collaborate with brands, designers and magazine editors; and attend workshops and masterclasses with leading industry players, who each offer an unparalleled perspective on the fashion industry. Recently, students have heard from:

Alejandra Caro, Marketing Director at Harrods
Andrew Maag, Former CEO at dunhill
Deborah Bee, Formerly at Vogue and Marketing Head at Harrods
Sophia Lai – Creative Director of In Bed With You

In your final term, you’ll complete a consultancy project – applying your knowledge and conceptual awareness to a fashion marketing research project.

Graduate with the knowledge and creative skills to build and implement international marketing strategies. Many of our graduates launch successful careers, working across the world for fashion brands including AllSaints, Burberry, Ralph Lauren, Jaeger, Saks and Vivienne Westwood.