Marketing

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme, making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career.

Key features

• Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step-by-step mastery of key principles and skills allowing for diverse start points and learning styles.

• Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.

• We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance, our students worked on a live client brief on Samsung, allowing them to apply theory to practice.

• The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.

• Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.

• On this course you can get involved in large-scale experiential projects - our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.

• Learn about contemporary and global emerging trends. You will focus on areas such as sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.

• Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

Year 1
Block 1: Fundamentals of Organisations and Markets in a Global Context
Block 2: Principles of Marketing
Block 3: Decision Making for Marketing
Block 4: Marketing in Action: Social, Environmental and Digital Impact

Year 2
Block 1: Brand Management
Block 2: Customer Insight: Consumer Behaviour and Research
Block 3: Integrated Marketing Communications
Block 4: Contemporary Issues in Marketing

Year 3
Block 1: Marketing Strategy and Analytics
Block 2: Engagement Marketing: Communities, Content and Creativity
Block 3: Critical Perspectives in Marketing OR Marketing Innovation
Block 4: Brand Portfolio OR Dissertation

Teaching and assessment
Over the whole programme, there is a varied mix of assessment including: group presentations, case study analysis, individual exercises, report writing, short form unseen exercises and essay writing.

Teaching contact hours
This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Block teaching
You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Direct and Digital Marketing