University College Birmingham
Summer Row
Birmingham
B3 1JB
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Course contact details
UCB Direct - Admissions
Email:direct@ucb.ac.uk
Phone:0121 604 1040
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Digital Marketing Top-up
- Study level:
- Undergraduate
- Awarded by:
- University of Warwick
Course summary
This course is accredited by the University of Warwick
OVERVIEW
Modern-day marketing has been transformed by new digital technology, challenging all kinds of businesses to find talented graduates with the knowhow to make the most of new tools and developments. If you already have a background in this area, our Digital Marketing top-up degree course will expand upon your ability to implement the latest technologies effectively in today's marketing landscape.
Designed for anyone who has previously studied a relevant subject (up to Level 5), this course will ensure you have a firm foundation in marketing and enhance your awareness of current practices. You will gain insight into the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness, as well as boosting your professional and career development.
As part of our Digital Marketing degree top-up course, you will be able to put your training into practice on live digital marketing and consultancy projects, as well as having the chance to get to grips with everything from video production to livestreaming and podcasting in our Digital Creative Studio. You will also enjoy a variety of opportunities to engage with leading industry professionals, network with agencies and hear from a range of expert guest speakers to give you a unique insight into the real world of marketing.
WHY CHOOSE THIS COURSE?
-
Practical application – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations
-
Specialise your studies – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities
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Enrichment – Hear from top digital and social media industry experts and engage with marketing agencies, as well as boosting practical skills in our Digital Creative Studio
FACILITIES
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.
If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.
PLACEMENTS
We encourage students on our top-up course to gain work experience throughout your studies.
Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).
CAREERS AND PROGRESSION
Examples of careers you could pursue following this course:
-
Digital marketer
-
Social media manager
-
Advertising account executive
-
SEO specialist
-
Pay-per-click (PPC) specialist
-
Analytics manager
You could also progress onto one of our postgraduate courses at University College Birmingham.
- Please refer to our website www.ucb.ac.uk for the latest updates to this course
Modules
- Creative Digital Innovation
- Digital Planning and Analytics
- Managing On-line Communities
- Marketing Showcase
Options:
- Brand Management
- Advertising and Media Management
- International Marketing
- Enterprise Risk Management
- Social Entrepreneurship
Assessment method
Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk
ASSESSMENT
Estimated breakdown of assessment for this course:
- Coursework – 68%
- Practical assessment – 24%
- Written examinations – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
Application codes
- Institution code:
- B35
- Campus name:
- University College Birmingham
- Campus Code:
- -
- Points of Entry:
- Year 3
Teaching Excellence Framework (TEF)
University College Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
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How to apply
To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.
Application codes
- Institution code:
- B35
- Campus name:
- University College Birmingham
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
- Transferring from another university
At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. - What do I need to do?
To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply
Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
International applicants
All non-EU international students can apply directly via our online application forms:
https://portal.ucb.ac.uk/#/admissions/direct-application/intro
Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application.
Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their previous course matched for entry.
Each application is considered individually and careful consideration is given to all information on your application form. We may also need to contact you regarding your immigration status or previous studies in the UK.
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - Not accepted
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - Not accepted
Access to HE Diploma - Not accepted
Scottish Higher - Not accepted
HND (BTEC) - P
Students who wish to enter the final year top-up will need to have studied one module in marketing at HND with all modules passed with a merit profile, or a foundation degree with 240 credits.
If you are unsure if your previous qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: direct@ucb.ac.uk
EU/international students
Academic: European and International qualifications studied in a relevant subject matter will also be considered applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer)
If you are unsure if your previous qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email
EU: euadmissions@ucb.ac.uk
International: International@ucb.ac.uk
Find out more about qualification requirements for this course.
English language requirements
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx
Historical entry grades data
This section shows the range of grades students were previously accepted with - learn more. It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| Republic of Ireland | £9250 | Year 1 |
| EU | £13500 | Year 1 |
| International | £13500 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
UK:
If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625.
This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise).
If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year.
If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England.
UCB does not charge for 24 or 48 week placements.
More information about UK Fees please go to our website here -
https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/
EU and International:
More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
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