Media and Communication with a Year in Industry

Explore creative media practice, radio and video production, digital and social media, journalism, public relations, branding and marketing on this three-year course, opening up a range of exciting career opportunities in this fast-moving sector. Media and Communications at Swansea is ranked 8th in the UK for Student Satisfaction (Complete University Guide 2025) and 8th in the UK for Student Experience (Times Good University Guide 2025).

On this course, you will have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud. We also offer a flexible degree structure with a wide range of specialist modules, including writing fiction, film production, digital public relations and strategy, marketing and branding, that allow you to tailor your studies to your future career goals while developing your individual interests. In addition, you also have the option to study a number of modules in Welsh.

Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, our teaching staff comprises of specialist international researchers and also ex-professionals lecturing on video production, web and creative design, PR and journalism, giving you an unrivalled mix of academic and industry experience, further supported by lectures and seminars by guest speakers. You will gain excellent oral and writing skills and learn to present your ideas in a range of formats. You will also develop strong research and analytical skills and the ability to problem solve and make informed decisions. Our third year will be spent as a Year in Industry gaining valuable skills and experiences. This year will provide you with practical skills and will further improve your student experience and enhance your career prospects.

Our Media and Communication graduates are truly international and are employed not just in the UK but all around the world. They have careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing.

Please visit our course page for more information:
https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-media-communication/.

In Year 1, you will typically study areas including: Introduction to Media Communication, Delivering and Decoding the News, Principles of Mediation and others.
In Year 2, you will typically study areas including: Theorising the Media, Introduction to Writing Fiction, Film Production, Misinformation, Fake News and Fact-Checking, Public Relations Theory in Action and others.
In Year 3, you will have the opportunity to engage in a Year in Industry placement.
In Year 4, you will typically study areas including: The Story of the USA on Film and Television, 1865-2008, Media and Identities, Dissertation Preparation, Documentary and Fiction Filmmaking and others.
For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-media-communication

Studying Media and Communications at Swansea University allows students to enhance their future employability prospects through assessments that replicate the kind of experiences you will face in the creative communications industries, often with the involvement of industry professionals to offer feedback and advice. Some examples of these are:

• Developing creative ideas for a multi-media project that is then pitched to a commissioning editor from the BBC
• Working with one of the University’s Sports Club to develop a communications strategy to raise the profile of the club among Freshers students
• Creating a multi-media rebranding project for a client
• Writing and/or recording a film review
• Interpreting a brief from a local organisation and working with that client to develop a digital PR strategy that is then pitched to the client
• Filming and editing a series of short 3-minute videos in a variety of styles optimised for distribution on social media
• Sourcing and writing a local news story as a part of the development of a digital journalism portfolio
• Developing an idea for a new lifestyle journalism publication, and pitching the idea to a publisher

For full breakdown of course structure and assessment please visit our course page: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-journalism-media-communications or get in touch with us at study@swansea.ac.uk