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Consumer Behaviour and Marketing

  • BSc (Hons)
  • 3 Years
  • Full-time
  • 10/2025
  • Undergraduate
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More about University of Reading

Course options

2025-20262026-2027
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Course summary

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

This course brings together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.

In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing

Modules

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change.

Core modules on this course: Consumer Psychology; Global Sustainability: Challenges and Prospects; The Economic Environment; Research and Professional Skills for Business and Marketing; The Fundamentals of Management and Marketing; Applied Marketing and Management; Consumer Attitudes and Behaviour; Marketing Strategy

The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme.

Check our website for more details about the course structure.

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Full-time • 3 Years

Start dates

  • 10/2025

Apply by
29 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
CN85
Institution code:
R12
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

University of Reading has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
29 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
CN85
Institution code:
R12
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

UCAS Tariff

Not accepted

A level

BBB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Access to HE Diploma

D: 18 credits M: 27 credits

Scottish Higher

ABBBB

International Baccalaureate Diploma Programme

30 points

Extended Project

B
In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer.  Eligible applicants would receive two offers,  our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects

Cambridge International Pre-U Certificate - Principal

M2, M2, M2

GCSE/National 4/National 5

GCSE Maths C (or 4), English Language or English Literature C (or 4).

T Level

M
Minimum grade C in the Core Component.

Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BCC.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.5We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing).
TOEFL (iBT)88We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking.
Cambridge English AdvancedBWe require a grade B or a score of 176 overall with no element less than 162.
Cambridge English ProficiencyCWe require a grade C or a score of 176 overall with no element less than 162.
PTE Academic69We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing).
Institution's Own TestTest of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing).
Trinity ISEMeritWe require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element.

Full list of acceptable English Language Tests http://www.reading.ac.uk/ad-EnglishTests.aspx

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

We issue offers to best fit the different circumstances and experiences of our applicants. We take a tailored and holistic approach, considering extenuating circumstances on a case-by-case basis. We recognise that some students are more likely than others to face barriers to fulfilling their academic potential at school, through no fault of their own. More information on our supportive offer making approaches can be found at: https://www.reading.ac.uk/ready-to-study/study/what-offer-will-i-get

Learn more on the University of Reading website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
Republic of Ireland£9535Year 1
EU£25250Year 1
International£25250Year 1
England£9535Year 1
Northern Ireland£9535Year 1
Scotland£9535Year 1
Wales£9535Year 1
Channel Islands£9535Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

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