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Fashion Management and Strategy

Course details
  • BSc (Hons)
  • 3 Years
  • Full-time
  • 28/09/2026
  • Undergraduate
Course location
Main Site - Arts University Bournemouth

Course summary

The BSc in Fashion Management and Strategy focuses on developing leadership and innovation skills for fashion and lifestyle businesses. Students will learn about the global fashion system, data and digital strategy, consumer behaviour, finance for business, sustainable fashion management, and more. By the end of the course, students will have the skills to strategically lead and manage fashion businesses. The course is structured over three or four years (with an optional placement year in industry) and focuses on critical thinking, problem-solving, and practical projects applied to the fashion industry in its broadest sense, which includes garment, beauty and lifestyle businesses.

This course offers the opportunity to develop the knowledge and skills in developing strategy for and managing fashion business with a values-based approach. This means considering the impact on people, animals, and the environment alongside understanding what it takes for a business to be creatively and financially successful. The course also focuses on developing students competency in collaboration, effective communication, as well as their business acumen, making graduates highly employable in leadership and innovator roles within the fashion industry.

Students on this course will study core units in The Fashion System, Data and Digital Strategy, Consumer Insights, Business Finance, Sustainable Fashion Management, Fashion Merchandising, Career Planning, and the course will culminate in each student undertaking major research project.

By the end of this course, graduates will be able to strategically plan for and manage fashion businesses with a values-based, ethical approach. They will have developed skills in collaboration, effective communication, digital strategy, data management, financial and product management. Additionally, they will be equipped to apply their learning through the development undertaken whilst working on live industry briefs, work placements, and their major project, preparing them for careers in leadership and innovation roles within the fashion industry.

Assessment method

Coursework and practical work

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
W112
Institution code:
A66
Campus name:
Main Site - Arts University Bournemouth
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

Qualification requirements

UCAS Tariff - 104 - 120 points

A level - BBB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM

Scottish Higher - CCCCCD

Scottish Highers - five passes at grade C or above.

T Level - M

Please see AUB's website for a full list of our entry requirements, including tariff points where applicable.

We are happy to accept a wide range of qualifications, including but not limited to: A Levels, BTEC Extended Diploma, OCR Cambridge Technical Extended Diploma, BTEC Subsidiary Diploma(s), Access to HE courses, Scottish Highers, IB Diploma Programme, Foundation Diploma in Art and Design. We can also accept many EU and International qualifications. See website for details. Email Admissions (admissions@aub.ac.uk) with any queries about entry requirements.

We welcome applicants who are currently studying or who have gained a Foundation Diploma in Art and Design and this qualification meets our level three entry requirements. This is a recommended qualification for many of our courses but it is not a compulsory qualification.

Other relevant and equivalent Level 3 qualifications are considered on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications. Please check your qualifications using UCAS Tariff calculator and remember we are looking for the equivalent of 3 A levels if you are combining Level 3 qualifications.

AUB tailors its offers to the qualifications an applicant is studying and looks for applicant to be studying a relevant creative subject. AUB makes offers based on up to three A Levels or equivalent Level 3 qualifications with the most UCAS Tariff points attached to them to give applicants the best chance possible at achieving our required tariff (120 UCAS Tariff points in most cases).

Find out more about qualification requirements for this course.

English language requirements

TestGradeAdditional details
IELTS (Academic)6Academic IELTS or UKVI IELTS with 6.0 overall with a minimum of 5.5 in each component (reading, writing, speaking and listening)
TOEFL (iBT)80With 80 overall and a minimum score of 18 in writing, listening, and reading and 19 in speaking. Please note the home version of this test is not accepted.
Cambridge English AdvancedCMinimum grade C
PTE Academic64With 64 overall and a minimum of 59 in each component
Cambridge English ProficiencyCCambridge C2 Proficiency English exam with a minimum grade of C.
Trinity ISEPassLevel III or level IV with a pass.

English language requirements https://aub.ac.uk/international/english-language/english-language-requirements

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Caution should be given to our grades on entry data, with over half of our undergraduate applicants each year undertaking qualifications that are not included in this data. This includes the Foundation Diploma in Art & Design, which represents a sizeable number of our applicants. We encourage applications from a wide range of educational backgrounds and for more information please view our website: www.aub.ac.uk.

Learn more on the Arts University Bournemouth website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
England£9250*Year 1
Northern Ireland£9250*Year 1
Scotland£9250*Year 1
Wales£9250*Year 1
Channel Islands£9250*Year 1
Republic of Ireland£9250*Year 1
EU£19950Year 1
International£19950Year 1

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Please note that subject to the relevant legislation being passed in parliament, the UK Government have proposed tuition fees for the 2026/27 academic year of £9535 per annum for home students. The international tuition fees quoted are subject to change but will be confirmed by no later than September 2025. Please see our website for more information https://aub.ac.uk/fees/undergraduate.

All undergraduate courses at AUB offer an optional placement year, to be taken between your second and third years of study. If you're unsure about this optional placement, you don't need to decide now. Once you're here and studying with us, the course team will discuss the placement options with you, so when the time comes, you can make a decision that's right for you.

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