This course is accredited by the University of Warwick
OVERVIEW
Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.
Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.
Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.
WHY CHOOSE THIS COURSE?
Work placement – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement
Practical application – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio
Industry approved – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition
Enrichment – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry
FACILITIES
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.
If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.
ACCREDITATIONS AND PARTNERSHIPS
This course is accredited by the Digital Marketing Institute (DMI).
PLACEMENTS
Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.
Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).
CAREERS AND PROGRESSION
Examples of careers you could pursue following this course:
Digital marketer
Social media manager
Advertising account executive
SEO specialist
Pay-per-click (PPC) specialist
Analytics manager
You could also progress onto one of our postgraduate courses at University College Birmingham.
YEAR 1
YEAR 2
Plus one option from:
YEAR 3
Work Placement (optional)
YEAR 3/4
Choose one option from:
Plus one option from:
Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk
ASSESSMENT
Estimated breakdown of assessment for this degree course:
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
University College Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
Learn what it's like to study at University College Birmingham. From key stats to campus highlights, open days, and more - find everything you need to know here.
The following entry points are available for this course:
Transferring from another university
At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities.
What do I need to do?
To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply
Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Recognition of Previous Learning (RPL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
This course may be available at alternative locations, please check if other course options are available.
Course optionsAll non-EU international students can apply directly via our online application forms:
https://portal.ucb.ac.uk/#/admissions/direct-application/intro
Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application.
Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their previous course matched for entry.
Each application is considered individually and careful consideration is given to all information on your application form. We may also need to contact you regarding your immigration status or previous studies in the UK.
Year 1 Entry: Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications.
Advanced Entry: If you are unsure if your previous higher education qualification is suitable please contact us before completing an application, you can call us on 0121 604 1040 or email: direct@ucb.ac.uk
| Test | Grade | Additional details |
|---|---|---|
| Cambridge English Advanced | Level B2 | BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill |
| IELTS (Academic) | BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component | |
| Institution's Own Test | BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component |
UCB English Language Requirements http://www.ucb.ac.uk/our-courses/international/english-language-requirements/english-language-requirements-table.aspx
This section shows the range of grades students were previously accepted with - learn more. It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
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Employment after 15 months (Most common jobs)
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The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
| Location | Fee | Year |
|---|---|---|
| Republic of Ireland | £9250 | Year 1 |
| EU | £13500 | Year 1 |
| International | £13500 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
UK:
If you are a UK student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2021/22, your fee for this academic year will be £9,250. A half year tuition fee is £4625.
This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise).
If you are an English student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year.
If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England.
UCB does not charge for 24 or 48 week placements.
More information about UK Fees please go to our website here -
https://www.ucb.ac.uk/study/fees-and-funding/undergraduate-fees/
EU and International:
More information about International Fees please go to our website here - https://www.ucb.ac.uk/our-courses/international/tuition-fees-and-scholarships.aspx
Summer Row
Birmingham
B3 1JB
Visit our website Visit our course page
Email:admissions@ucb.ac.uk
Phone:0121 604 1040
Email:international@ucb.ac.uk
Phone:0121 232 4447