Sport Business Management with Foundation Year

Please check the Sheffield Hallam University website for the latest information.

Course summary

• Gain valuable insights from our experienced experts and international networks

• Apply your practical skills and knowledge in real-life situations with work placements

• Use our strong ties with professional teams and organisations to forge industry connections

• Cultivate leadership and strategic skills to assess and thrive in the sport business arena

• Gain local and global experience, including with the University of Madrid

Our unique advantage lies in our close association with elite sports clubs, organisations and leading facilities. You’ll study key business concepts and theories, and examine best practices in management to navigate the dynamic sport business landscape.

You’ll study in an environment that encourages the exploration of new ventures and the development of a strong business mindset. You’ll graduate as a motivated and innovative business leader.

The foundation year is suitable either if you don’t meet the entry requirements for the degree, or if you’d like further preparation before you start. You’ll gain the knowledge and confidence you need to progress onto the course.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course, you will be taught by business experts who are highly experienced in the sporting world. You’ll develop your skills and knowledge through teaching, working and doing – exploring the business of sport from a global perspective, while also delving into the intricacies of the UK sport industry.

You’ll also enhance your digital capability, critical thinking and inclusive approaches that value equality and diversity.

You’ll gain the hard and soft skills you will need to succeed in the competitive industry of sports business. You’ll see the importance of effective communication, ethical practices, deep consumer understanding, and a willingness to embrace calculated risks.

While you study you will also enhance your proficiency in technical, supervisory, and managerial aspects of sports business, equipping you for a range of career paths.

Course support

The course is designed to help you demonstrate your learning outcomes – with authentic assessment activities relating to real-world scenarios, your specific goals and your skills development. Throughout your studies, various individuals will support your learning and target setting – guiding you towards resources for academic, professional and personal development.

Applied learning

Work placements

There’s a mandatory short placement at the end of your third year. Over a minimum of 120 hours, you will be learning while you work and preparing to progress into employment after you graduate. During your placement, you will have the invaluable opportunity to witness firsthand the practical application of management and business in the industry.

You’ll also have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements between your third and final years. This gives you further valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV.

Past placements have involved working with local councils, national governing bodies such as the English Football Association (the FA), and professional clubs. We also maintain strong connections with local kit equipment manufacturers.

Additionally, there are often chances for you to volunteer in media sports events such as the Olympics, Wimbledon, the Commonwealth Games and the Paralympics.

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1
Compulsory modules
Foundations Of Sport And Physical Activity
Introduction To Investigating Contemporary Issues In Sport And Physical Activity

Year 2
Compulsory modules
Contemporary Issues In Sport Business Management
Introduction To Sport Business Management
Leadership And Management In Sport
Sport And Physical Activity Landscape

Year 3
Compulsory modules
Finance In Sport
Sport Innovation And Entrepreneurship
Sport Marketing And Brands

Elective modules
Alternative Physical Activities
Analysis Of Sport And Games
Event Management For Sport And Physical Activity
Exercise Prescription For The Prevention Of Disease
Sport As A Tool For Social Change
Sports Club Development
Sports Facility Management Simulation
Technology For Sport And Physical Activity
Testing And Analysis In Sport And Physical Activity

Year 4
Optional modules
Placement Year

Final year
Compulsory modules
Independent Project In Sport And Physical Activity
International Strategic Management

Elective modules
Approaches To Talent Development
Coach Education And Development
Economics And Finance Of Sport
Entrepreneurship And Innovation For Sport And Physical Activity
Exercise Prescription For Long Term Conditions
Health Promotion
Innovative Practical Pedagogy
Major Sport Events
Nutrition For Sport And Physical Activity
Performance Analysis Of Sport
Programming And Prescription Of Training In Sport And Physical Activity
Psychology Of Sport And Exercise
Sport And The Media
Sport, Brands And Culture
Sport Data Analytics
Sport Injury
Sport Journalism
Teaching As A Profession

Coursework, Practical

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