Public Opinion and Political Behaviour (Taught)

When angry at a particular government policy, some people sit in their armchair and complain, others write letters and organise committees, some participate in social media campaigns, while others still protest or even riot in the street. Politicians care about public opinion, so how do we explain these choices? How are reactions shaped by people’s social background, their economic circumstances, their personality, or even their genetic inheritance? Can politicians and the media influence public opinion and if so, how?

MA Public Opinion and Political Behaviour explores the interaction between the mass public and political elites in advanced industrial democracies. You are introduced to the latest theoretical debates about the nature, significance and measurement of public opinion, exploring when and how these opinions translate into political participation, from voting behaviour and signing petitions to suicide bombing.

You can tailor your learning experience with a choice of optional modules. More information and these can be found on the University of Essex website.