Fashion Marketing & Communication (with Foundation Year)

The BA (Hons) Fashion Marketing & Communication course provides you with the current knowledge and practical skills required for a career in marketing and the lifestyle industries. Along with the creative process associated with maximising profit and value to a community-based initiative or fashion related business, you will identify how local and global brands communicate to their consumers, and deconstruct how and why economic, environmental and societal factors, contribute to brand loyalty, consumer engagement and their values, along with the revenue this generates to our creative industries and government.

Throughout this course, you will understand the importance of marketing principles and strategies, along with academic theories to underpin the outcomes of your coursework. Your modules will be centred around problem-solving scenarios, addressing a cause or need, applicable to our local east London community or fashion brand. You will apply critical thinking strategies, as well as analysing and interpreting data to create new opportunities and possibilities to engage a specific target consumer. You will learn Adobe InDesign, Creative suite and Photoshop to communicate and implement your ideas in accordance with a specific brief. On occasion you will conduct group work activities, to understand the importance of collaboration and teamwork. The objective is to build both your confidence and employability skills. This has been evidenced with brands such as Amazon, Asos, Fashion Minority Report, Never fade Soho & That Gorilla Brand.

The course structure is aligned to the below UEL acronym applicable to each year of study. Each module equals 20 credits. You will need to pass 120 credits each year to progress onto the following year. There is an option to take a placement industry within your second or third year of study.

Foundation Year: Professional Life (Mental Wealth) (Core), Art and Design Workshops, Processes and Skills (Core), Art and Design Studio Practice and Portfolio (Core), Art and Design Specialist Workshops, Processes and Skills (Core), Art and Design Specialist Studio Practice and Portfolio (Core), Art and Design Contextual Studies (Core)

Year 1: Technical Skills & Innovation (Core), Fashion Practice (Core), Fashion Contexts and Research (Core), Mental Wealth: Professional Life - Business of Fashion 1 (Core), Fashion Enterprise (Core), Fashion Process (Core)

Year 2: Technical Applications (Core), Creative Fashion Practice (Core), Theory of Fashion (Core), Process and Identity (Core), Fashion Enterprise 2 (Core), Mental Wealth: Professional Life - Business of Fashion 2 (Core), Optional placement (Optional)

Year 3: Applied Innovation (Core), Advanced Creative Practice (Core), Final Major Project: Theoretical Identity (Core), Final Major Project: Realisation (Core), Fashion Enterprise 3 (Core), Mental Wealth: Professional Life - Business of Fashion 3 (Core)

For more information about individual modules, please visit our course pages via the link below.

The approximate percentages for this course are:

50% coursework
50% practical
0% exams for each year
Feedback summary:
You'll always receive written or audio feedback, outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days.