Business Analytics (Taught)

The MSc in Business Analytics programme will help you generate and capture greater competitiveness in data-driven business.

Our Business Analytics programme is designed to provide a foundation to those who will determine the scope and direction of data analytics research within their organisation, and communicate the research outcomes to the ultimate decision-makers.

Our graduates are trained to participate in the strategic management process, improve the organisation’s financial performance and help design the effective measures of performance of an organisation for which evidence-based data become a strategic asset in the decision-making process.

Therefore, the primary goal is to provide an insight into business data analytics and prepare the students to develop the set of skills and attitudes that will evolve into effective leadership skills.

Typical backgrounds of students are Accounting, Biology, Business Administration/Studies, Computer Science, Economics, Engineering, Environmental Studies, Finance, Hospitality Management, Human Resources, Information Systems/Technology, Management, Marketing, Mathematics and Psychology.

Objectives
The main purpose of the master's in Business Analytics programme is to develop a comprehensive set of skills and to encourage the positive attributes that are essential to becoming a successful business analyst.

The master's degree is committed not only to imparting specialist skills, but also to developing the so-called "soft skills” which are important in influencing people and organisations.

As well as obtaining effective and persuasive communication skills, you will also learn about ethics-related issues, which are another key ingredient to responsible leadership.

On the master's in Business Analytics, you will learn to:

• Extract valuable information from the data in order to create a competitive advantage
• Make use of analytical skills to evaluate and solve complex problems within the organisation’s strategic perspective
• Present and explain data via effective and persuasive communication
• Show commercial focus and the ability of strategic thinking
• Demonstrate depth and breadth of using analytical skills to interrogate data sets
• Illustrate professional integrity and show sensitivity towards ethical considerations.

To satisfy the requirements of the degree course, students must complete:

Eight core modules (15 credits each)
Four elective modules (10 credits each)
Applied Research Project (20 credits).
Assessment of modules on the MSc in Business Analytics, in most cases, is by means of coursework and unseen examination. Coursework takes a variety of formats and may consist of individual or group presentations/reports, set exercises or unseen tests.