Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.
Brunel’s Marketing Management BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.
As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.
You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).
A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.
There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.
You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.
Our Marketing Management BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.
Typical modules for this course:
Marketing Communications
Brand Management
Services Marketing
Digital Marketing
To view the full list of modules for this course and further information on degree content, please visit the Brunel website: www.brunel.ac.uk/study/undergraduate/Marketing-BSc
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Brunel University of London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
Brunel welcomes applications from applicants who wish to transfer to one of our courses.
Applications will be considered on a case by case basis, further information can be found on our website at: https://www.brunel.ac.uk/study/applicants/undergraduate-courses-how-to-apply/Looking-to-transfer-to-year-2
Discover what it's like to study Marketing at Brunel University of London: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
Find out more about qualification requirements for this course.
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | with no less than 5.5 in each subsection |
| Institution's Own Test | with no less than 55% in each subsection | |
| TOEFL (iBT) | 90 | with a minimum of: Reading - 18 Listening - 17 Speaking - 20 Writing - 17 |
| PTE Academic | 59 | with a minimum of 59 in all subscores |
Brunel University London - English Language Requirements https://www.brunel.ac.uk/international/English-Language-Requirements
Brunel University London is committed to raising the aspiration and improving equality of opportunity of our applicants and students. We adopt a contextualised admissions approach when reviewing applications, which include accepting lower grades or making lower offers to applicants from disadvantaged and under-represented backgrounds. From 2024 entry, the offer will be personalised based on a holistic view of the application, including the individual applicant’s personal and educational journey.
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
| Location | Fee | Year |
|---|---|---|
| Republic of Ireland | £9535* | Year 1 |
| EU | £22320* | Year 1 |
| England | £9535* | Year 1 |
| Northern Ireland | £9535* | Year 1 |
| Scotland | £9535* | Year 1 |
| Wales | £9535* | Year 1 |
| Channel Islands | £9535* | Year 1 |
| International | £22320* | Year 1 |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
EU nationals may be eligible for a discount on their fees - please see our website at https://www.brunel.ac.uk/scholarships/page?id=c8112b36-1680-4492-b55c-f4e9932ae2e8
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