Social Media Content Creation

The broad-based, multi-skills course offers an exciting blend of creativity and practicality, where you work with cutting-edge technology producing podcasts; creating video content; and learning how to manage social-media platforms effectively. You gain a wide understanding of the field with units on brand building, digital design and ethical content creation. It's hands-on, interactive and ensures you're prepared for a successful career in this dynamic and ever-evolving sector.

Industry links

We have established relationships with a wide range of leading organisations and companies across film and broadcasting.

We also have active partnerships with:

Coolr Social Media Agency who are involved in the delivery of relevant course units as well as offering students workplace opportunities and live projects.

Merge XR Virtual Studios who deliver expert industry lectures and workshops using the last virtual production techniques; student work placements; use of facilities including Unreal Engine and a virtual production studio; and potential graduate employment.

You will also get the opportunity to work with the team at Radio Lab, the University's own community radio station broadcasting on 97.1FM. Many of our current students use the Radio Lab studios to create their own podcast such as Dani and Lewis

Facilities and specialist equipment

• Industry-standard radio facilities

• High-spec multi-camera television studios

• Digital video-editing suites including Adobe Creative Cloud software (Premier Pro)

• Netflix-standard Sony FX6 cameras for broadcast-quality film and television content

• Sony FX3 Cinema Line camera with full-frame sensor and enhanced mobility for easy solo hand-held shooting

• Industry-standard sound and lighting equipment

• Mac-equipped newsroom with radio news booth and transmission gallery

Your student experience

Learn your craft from an expert academic team who are professionals in the field, with on-going, real-world experience and a cutting-edge understanding of the sector. Course coordinator Terry Lee has won awards for his podcasts.

Join a course that has been developed in consultation with industry experts, at a University with a strong track record in media and journalism.

Put the content-creation theory you learn into practice through our multi-award-winning, Ofcom-licensed local community radio service, Radio LaB (97.1FM).

Work collaboratively on live briefs from real content-creation production houses such as Coolr Social Media Agency; Luton Town FC’s Media and PR department; and MKFM radio station.

Benefit from regular opportunities to meet visiting, industry-active professionals through networking events, guest talks and workshops; contribute to student festivals and competitions; and go on field trips to course-related destinations.

Recent guest speakers include Mick Payne, Match of the Day producer; Tom Wall, TV producer/director for Channel 4, Channel 5 and Netflix; Julian Dismore, series producer for the BBC; Hayley Morray, assistant producer at ITV; Lorraine Heaton, Production Management, BBC Studios; Keanu Rattray, Digital Content Manager at FIFA; BBC Radio 1 hosts Melvin Odoom and Rickie Haywood-Williams; and Kiss FM’s Sam Darlaston.

Areas of study include:
 Video post-production
 Social media theory
 Employability skills
 Podcasting
 Audio editing
 Artificial Intelligence