Fashion Marketing and Promotion

If you are passionate about fashion and ambitious to work in branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications this course provides a fantastic platform from which you can launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both marketing and promotion in the first year then choose the path you wish to follow. A core of study within both routes provides a joint learning experience for both pathways as skills and competences are built and industry based project work is realised.

By studying at the University of Northampton, you can be sure that:

• You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.

• At UON we guarantee a room in our Halls of Residence for all new full-time, first year students who apply and accept their room offer by June 2024 - and we won't ask for a deposit for September 2024*.

• Students enrolling on this course at Northampton will be provided with their own brand new laptop** to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).

• Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.

• Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.

The Northampton Employment Promise

• In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.

✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/ for more information
✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

Stage One • Foundations of Marketing (Compulsory) • Photography for Fashion (Compulsory) • Styling and Digital Fashion (Compulsory) • Design Communication (Compulsory) • Brand Stories and Consumer Behaviour (Compulsory) Stage Two • Fashion Event (Compulsory) • Fashion Marketing and Promotion in Practice (Compulsory) • Brand Management (Designated) • Public Relations Management and Practice (Designated) • Drivers of Innovation in Fashion (Designated) • Fashion Buying, Merchandising and VM (Designated) • Client Conceptual Experience (Designated) • Client Brand Resolution (Designated) • Photography in Design Context; Fashion Photography (Designated) • Photography in Design Context; Advertising Photography (Designated) Optional Placement Year • The Placement Year Experience: Organisations in Context (Compulsory) • Stage Three • Entrepreneurial Skills and Freelancing (Compulsory) • Campaign Planning (Designated) • Content Creation for Marketing (Designated) • Marketing Concept Research (Designated) • Advanced Design Communication (Designated) • Visual Promotion (Designated) • Professional Promotional Website (Designated) • Creative Fashion Futures (Designated). Module information is quoted for 23/24 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly. 24/25 entry modules will be released in June 2024.