Marketing with Psychology with Foundation Year

Please check the Sheffield Hallam University website for the latest information.

Course Summary:

• Explore the fast-paced world of marketing through the lens of psychology.

• Gain in-depth marketing knowledge, exploring future-facing strategies and media.

• Apply psychological theory to marketing practice to design customer-centric campaigns.

• Complete placements and internships with leading organisations and agencies.

• Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.

You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy.

If you don't meet the entry requirements for this course, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better.

Our academics are highly skilled professionals, bringing their industry expertise, research and cutting-edge knowledge into the classroom.

You learn through:

• On-campus lectures, seminars and tutorials

• Digital learning platforms

• Industry visits and field trips

• Independent study

• Live consultancy projects

• Practice-based learning and group work

• Simulated work environments

• Problem-solving workshops

• Class debates

• Guest talks from industry experts

We use a wide variety of assessments that respect the diverse ways people learn. This includes tests, essays, presentations, project plans and reflective writing.

Key themes

As the course begins, you’ll learn the foundations of marketing theory and explore how market research, customer insights and competitor analysis are used to build successful strategies. You’ll go on to study the science of brand management and influencers and find out why great marketing puts the audience at the centre of its design.

You’ll understand how people respond to marketing and explore ethical issues around off and online behaviours. Further topics include social and positive psychology, management and marketing strategy, psychology of marketing and management and marketing consultancy.

As the course progresses, you can direct your own learning with a broad range of optional modules – developing specialist skills for the career you want. We’ll encourage an insightful, inclusive and responsible mindset, helping you develop the curiosity, creativity and digital skills you need to get ahead.

Course support

Throughout your learning journey, you’ll experience a range of dedicated support, such as:

• Access to our unique student support to help with your personal, academic and career development.

• Access to our Skills Centre with one-to-ones, webinars and online resources.

• Feedback on your developing ideas so you can approach your assessed work with growing confidence.

Applied learning

We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and real-world consultancy projects through our global network of leading businesses.

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

**Year 1 **

**Compulsory modules **

Going Global

People, Decisions And Behaviours

Preparing For Success

Sustainable Innovation

**Year 2 **

**Compulsory modules **

Contemporary Marketing

Foundations Of Business

Foundations Of Marketing

Understanding People And Cultures

**Year 3 **

**Compulsory modules **

Managing Business And Financial Performance For Marketers

Professional Development For The Marketer

Social And Positive Psychology

**Elective modules **

Experiential Marketing Events

Foreign Language

The Corporate Customer

The Digital Customer Experience

**Year 4 **

**Optional modules **

Placement Year

**Final year **

**Compulsory modules **

Consultancy Project In Marketing

Psychology Of Marketing And Management

Strategy In The Global And Digital Environment

Elective modules

Consumer Psychology

Contemporary Leadership In Context

Marketing In A Global Context

Coursework ,
Practical