Entrepreneurship & Innovation Management (Taught)

Why choose this course
As an entrepreneurship & innovation management student, you’ll be based in the Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change.

We combine an academic foundation with practical experience to reinforce your skills. This includes the MSc Corporate Challenge which supports digital marketing activity for SMEs as well as the product-market research project which supports start-ups with product development and builds on synergies with the SETSquared Partnership which is typically ranked as one of the top university business incubators worldwide by UBI Global

You can also tailor your learning through a range of optional modules, including modules in the Faculty of Engineering and Physical Sciences, and a module to develop an original business idea with mentoring through SET-Squared Surrey. For the final project, students can choose either a consulting project with an existing company or a business plan based on original business idea while benefiting from mentoring to help you design your future career path.

The School is renowned for its:
-World-class teaching and research
-Strong focus on entrepreneurship and enterprise
-Vibrant and diverse community
-Excellent career prospects.

What you will study
This course is designed to give you both practical and academic experience.

During your studies, you’ll explore the following topics:

-Entrepreneurship theory
-Innovation management
-Product-market research based on lean start-up
-Business modelling and scaling
-Business planning skills
-Digital marketing and analytics.

You’ll also gain practical experience in:

-Market research project working with start-ups
-Digital skills applied in modules
-Digital project with external stakeholders.

Your final project will apply your cumulative learning to develop a project related to your future ambitions. It may be either a business plan based on your own business idea, or a consulting project developed with a company stakeholder.