Fashion Marketing

Become an accomplished creative with a sought-after skillset.

Fashion is one of the biggest global industries, but its impact goes beyond the economic to shape culture and society. Learn to develop and execute creative marketing strategies that will cut through the noise.

Working with real clients while you study, you’ll gain experience in PR and promotion, branding, advertising, digital and analogue content creation, visual merchandising, social media marketing and trend forecasting. You’ll collaborate with a multitude of creative talent to bring your campaigns to life – including fashion designers, art directors, photographers and filmmakers.

You will:
Develop your creativity and strategic thinking for a career marketing fashion, lifestyle products or services
Hone your visual and written communication skills for business and consumer audiences, using industry-standard software
Access resources ranging from the latest digital software, Adobe Creative Cloud packages and Clo3D as well as Riso, laser printing and our Publications Lab
Work on live projects with partners that could include brands such as Finisterre and John Lewis
Collaborate with photographers, designers and creators to build an engaging portfolio
Engage in projects and campaigns that embrace societal issues such as sustainability, gender, ethnicity and supply chain ethics
Graduate from a course accredited by the Chartered Institute of Marketing (CIM)

Fashion Marketing BA(Hons) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date.

Year one
The first year of the degree introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production.

Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques.

Modules
Marketing Essentials
Fashion Marketing Communications
Belonging
Branding
Visual Communications
Histories

Year two
Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods.

Modules
Global Fashion Futures
Promotion
Retail
Collaboration
Theories

Year three
You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The course culminates in a self-defined, negotiated project.

Modules
Professional Strategies
Marketing Strategies
Investigations
Final Major Project Part 1
Final Major Project Part 2

As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.

Summative Assessment is conducted via 100% coursework in the form of: Sketchbooks Digital Portfolios Written reports - digital Printed documents/publications Digital Communications files Verbal presentations and pitches Showcase and exhibitions There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing