Digital Marketing

Take a critical, creative and challenging approach to the study of digital marketing in the 21st century.

As part of this course, you’ll:

• Develop in-demand specialist skills in digital marketing, communications, and marketing management

• Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts

• Learn how to respond effectively to new ideas and changing circumstances

• Practise addressing complex business, organisational and societal problems with an open and critical mindset

• Be able to apply specialist skills that you’ll use in the workplace

Find out more

You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising. If you choose to take a placement year, you could work with companies as diverse as Universal, L’Oréal, Elle and Apple.

CIM course accreditation
This course is accredited by the Chartered Institute of Marketing (CIM). But what exactly does this mean? The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. This accreditation means that the course content maintains the CIM’s standards of education. Essentially, you’ll be taught at a high standard that will prepare you for work in industry.

We also have a partnership with the CIM which grants some module exemptions for graduates of this course. This is called the CIM Accredited Degree and means you’ll study fewer modules after graduating to achieve an industry recognised CIM professional qualification. To find out more about the benefits of choosing a CIM-accredited marketing degree, visit the CIM Accredited Degree webpage.

Why study digital marketing at Leeds Beckett University...

• Use our local and national marketing links to secure a paid work placement

• Organise guest lectures, voluntary marketing projects and national and international events with the marketing society

• Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series

• Work on industry-leading simulations that include hands-on experience of search marketing, analytics and digital marketing decision-making

• Get your work published on the Marketing Leeds site

• Professionally accredited course

<strong> Year 1 Core Modules:</strong>

• Marketing Data & Analytics
• Introduction to Marketing Communications
• Digital Marketing Tools
• Digital Marketing Decisions
• Marketing Essentials
• Digital Marketing Techniques

<strong> Year 2 Core Modules:</strong>

• Customer Journeys & Insights
• Research for Digital Marketing
• Digital Marketing Planning
• Content Marketing
• Web & Social Media Analytics
• Digital Marketing Campaigns

<strong> Year 3 Core Modules:</strong>

• Digital Optimisation
• Mastering Digital Metrics
• Digital Marketing Dissertation
• Marketing & Digital Strategy
  In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.