Skip navigation
You are viewing our beta course page.

Fashion Media & Marketing

Study level:
Undergraduate

Course summary

Arts University Plymouth is an arts university for the 21st century, preparing students who are uniquely placed to provide creative solutions to the complex global challenges of a changing world. Formerly known as Plymouth College of Art, we were granted full university title in Spring 2022. We are now the city of Plymouth’s first and only specialist arts university, allowing us to offer our students a dynamic and unique learning experience.

In May 2022 we were awarded the Best Small or Specialist University at the 2022 WhatUni Student Choice Awards, coming top in a list of well-respected specialist UK universities, based on unbiased and honest reviews from students across the UK, in a category that highlights the quality of our provision as a specialist creative university.

Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From media and marketing, through to discussions exploring disruptive technology and changing consumer behaviour – this course will place you at the forefront of fashion communication.

This creative and hands-on degree is for students who aspire to work in imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion. Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.

Our energetic Fashion Media & Marketing course enables you to cultivate strong conceptual, visual and communication skills. You will explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.

Strictly for the fashion curious, this course allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multimedia communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.

We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included: Vogue, Dazed Digital, Dior Homme, size?, Converse, Pro:Direct, Topshop and Finisterre.

Alongside attending key events including Milan and Paris Fashion Weeks, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity. From mood board and model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.

Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future forecasting, you will be encouraged to interrogate fashion communication’s role in society.

Whether you aspire to work in media, marketing, promotion, styling, art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof you for success and adaptability in the everchanging global fashion, lifestyle and beauty industries.

Graduates can become:

  • fashion designers

  • knitwear designers

  • stylists

  • buyers

  • fashion illustrators

  • pattern cutters

  • trend forecasters

  • visual merchandisers

  • studio managers

  • garment technologists

  • production coordinators

  • merchandisers

Modules

Our Fashion Communication programme enables you to develop strong conceptual, visual and written communication skills, and explore a broad range of techniques in art direction, styling, photography, film, graphics, retail design, fashion writing, social media and advertising. By cultivating an original approach to fashion media and marketing, you will graduate with a varied portfolio of creative work, produced using an array of traditional and digital media, and preparing you for a bright future in the fast-moving fashion industry. Recent guests in our programme of live projects, guest speakers and internships include Dazed and Confused, Urban Outfitters and Opumo.

Discover Arts University Plymouth

Learn what it's like to study at Arts University Plymouth. From key stats to campus highlights, open days, and more - find everything you need to know here.

Discover now

How to apply

Apply by
31 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
NW52
Institution code:
P65
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available.

Course options

Entry requirements

Qualification requirements

UCAS Tariff - 104 - 120 points

Although many of our students do come in with top grades and high UCAS points, these aren’t necessarily essential for entry. We typically ask for a minimum of 104 UCAS points, but we understand that talented artists, designers and makers can have a wide range of relevant strengths and skills beyond formal qualifications. We’re just as interested in exploring your portfolio as we are in seeing your grades.

Your application will tell us about your qualifications and previous experience, but studying the arts is about more than can be captured on forms.

We encourage you to visit the college, so that you can see our facilities, meet our teaching and technical staff, and discuss any other queries you may have; however we appreciate this may not be possible, and are happy to talk to you via an online platform (such as Google Meet or similar).

We accept a range of international qualifications and will look at each application individually.

Find out more about qualification requirements for this course.

Additional entry requirements

Portfolio
If your application meets our entry requirements, we’ll invite you to submit your portfolio, so that we can review your work and find out more about your creative potential. You will have the opportunity to submit your portfolio digitally, or in person at one of our Applicant Experience Days. At an Applicant Experience Day, you'll also get the chance to discuss your portfolio with a member of our academic team.

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS (Level B2):overall score of 6.0 with minimum scores Listening: 5.5, Speaking: 5.5, Reading: 5.5, Writing: 5.5
Trinity ISEPassIntegrated Skills in English II (Level B2), minimum grades required: Reading: Pass Listening: Pass
PTE Academic50PTE Academic (Level B2), minimum grade required: Listening: 50, Reading: 50, Writing: 50, Speaking: 50

Click here to find out the most up-to-date information on our English Language requirements https://www.aup.ac.uk/international/language-requirements

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

We believe in making tailored offers that recognise that artists, designers and makers can have a wide range of relevant experience and skills beyond formal qualifications. We therefore require all applicants to submit a portfolio of work as a condition of any offer to study with us. This allows applicants the opportunity to demonstrate their creative skills, and what they’re passionate about. Following a successful portfolio review, offers will be tailored on an individual basis.

Historical entry grades data

This section shows the range of grades students were previously accepted with - learn more. It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

LocationFeeYear
Republic of Ireland£4625Year 1
Channel Islands£4625Year 1
England£4625Year 1
Northern Ireland£4625Year 1
Scotland£4625Year 1
Wales£4625Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Like this page