Business & Marketing (Online)

Become a skilled, confident and ethical business and marketing professional.

Discover what it takes to build products, services, campaigns and brands. On this online degree, you’ll develop as a skilled, confident and ethical business and marketing professional, working with expert tutors to develop a future-focused toolkit for a head start in the world of business.

You’ll learn about digital marketing, market research, data analysis, brand development, leadership and strategic operations – all underpinned by a focus on civic responsibility and corporate sustainability.

Why study this course at Falmouth?
Join a global community of practitioners and collaborate across disciplines in response to industry briefs, gaining diverse knowledge and perspectives.
Be supported to develop leadership skills and build a network of contacts, ready to launch your career.
Tap into Falmouth’s renowned entrepreneurial environment from your own location on a course designed specifically for online delivery.
Tackle ethical issues such as sustainable practice and individual wellbeing in business.

Business & Marketing BSc(Hons) (Online) is accredited by the leading professional marketing body for marketers, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full undergraduate degree are part-accredited for qualifications CIM offers professional marketing practitioners.

Learn how to build real brand value in an ever-evolving consumer marketplace on this online degree. You’ll gain a strategic understanding of professional and commercial contexts, business operations, marketing techniques and ethical approaches within industry.

You’ll learn to carry out effective research and how to interpret data, enabling you to make informed business and marketing decisions. You’ll reflect on your own strengths and weaknesses in a variety of business scenarios.

Honing your project management abilities on website design, event promotion activities and social action plans, you’ll also develop your critical reflection, problem-solving, team-working and leadership skills.

Stage One
Learn the foundations of marketing and develop key business skills. In stage one, you’ll consider wellbeing and sustainability and develop a set of skills and attributes relevant to professional practice. You’ll also work on a website project as part of a team.

Modules
Wellbeing & Professional Development
Introduction to Market Research & Marketing
Sustainable Practice
Web Design Project

Stage Two
At stage two, you’ll dig into data analysis, explore audience behaviour and consider brand-building principles. You’ll focus on strategy and B2B marketing, while delivering a collaboration project with students from other Falmouth courses and a separate digital marketing project.

Modules
Datalab, Decision Making & Consumer Behaviour
Intelligent Brand Building
B2B & Marketing in Digital Environments
Collaboration

Stage Three
You’ll gain knowledge of leadership and develop your entrepreneurial skillset. You’ll research, devise and deliver a final digital marketing project as the culmination of your learning.

Modules
The Arts of Strategy & Ethical Leadership
Future Skills
Social Action Business Plan
Final Project

The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

The Business & Marketing BSc online degree employs a variety of assessment strategies over the course of the year. These can include Individual and group industry reports, presentations and pitches, critical evaluations, case studies, marketing strategies, portfolios, responses to briefs, project outcomes and reflective essays.

Your summative (final) assessments occur at the end of each module, usually at the end of the study block. You may also have interim formative assessments part way through a module as well. These assessments help ensure that you remain on track with your work.

You'll receive written and/or verbal feedback on all your assignments throughout the year. At the end of the module, you'll receive detailed feedback in written form.

You'll be able to check in with your online tutor to discuss your progress and ask any questions you have about your course.