Fashion Marketing

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.

Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer.

Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message.

FEATURES AND BENEFITS

• Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.

• Collaborative spirit – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.

• Cutting-edge facilities – Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.

• Your personal brand – develop your professional profile with specialised units to prepare you for work experience and employment.