Business Management with Marketing with Foundation Year

The Foundation Year of the four-year programme aims to provide an understanding of the key subjects in business to meet the prerequisites for study on the associated degree programme. The key areas of study will be effective communication and study skills combined with key subjects in business. You will be introduced to basic theories and concepts within the disciplines to provide a basic knowledge in all related subject areas. The programme will introduce you to essential areas of business necessary for progression onto business, accounting or law degrees. You will learn how to apply business concepts to real-life organisations and develop communication, IT and study skills. Following completion of the Foundation Year, you will progress on to year one of your selected degree for the remainder three years of your course (four years if you are choosing to do the professional placement year).

The Business Management with Marketing programme is designed to help you develop the wide range of practical skills that employers look for. By working on industry-relevant, live marketing projects and activities, you will learn to implement the key theories of marketing as well as using core skills such as problem-solving, leadership, communication and data analysis. In this way, you will find creative, sustainable, digital and ethical solutions to marketing-related problems. Throughout your time with us, you will build your own portfolio of professional evidence which you will be able to use to help you get a rewarding job when you graduate.

In your first year, you will start to develop an understanding of the marketing environment and how the sector operates. You will also look at wider business areas and how marketing integrates with them. You will be learning by doing through working on exciting and innovative marketing challenges or real-world projects.

The second year is all about exploring more specialised theories and learning skills that will be transferable across multiple marketing functions. Modules are designed so that you can start to shape your own learning. The Professional Development module has been created for you to practise the skills you need – CV writing, being interviewed, assessment centres - to apply for and get your dream job.

By your final year, you are becoming a marketing professional, developing the skills needed for responsible leadership and understanding how to think strategically. Core modules increase your in-depth knowledge and continue your career development while the optional modules allow you to specialise in your areas of interest.

Not sure which Business programme will suit you? Check out our full Business Management portfolio at www.salford.ac.uk/business-courses-salford
All our undergraduate business courses are available with:

• Placement Year - on the placement year option, you will not pay fees to the University and will earn a wage for the work that you do.
• Foundation Year – start with the fundamental areas of business and the key skill you need to study at University level.
Find out more on www.salford.ac.uk/courses/undergraduate/business-management-foundation-year

Our commitment to our students
Our goal is to prepare you for a fulfilling life and professional career. Along the way, you’ll learn to be curious, adaptable and confident, ready to meet the digital, ethical and sustainability challenges of the 21st century. How will we - together - achieve this? Find out more at www.salford.ac.uk/salford-business-school/our-commitment-our-students.

This course is not open to international students.

Foundation year: Foundations of Business, Academic and Personal Skills, Sustainable Business Development, Digital Business, Business Project, Employability for Life.

Year 1: Understanding Organisations, Digital and Business Skills, Mobile, Media and Marketing, Data Analysis for Business, The Future of Business, Campaigns in Practice.

Year 2: Professional Development, Customer Experience and Value Creation, Business Intelligence and Dashboards, Project Management, Marketing Communications, Live Project in Digital Marketing.

Year 3: Business Ethics and Sustainability, Advanced Digital Marketing, Leadership and Management in Marketing, Emerging Themes in Marketing, Innovation and Entrepreneurship, Strategic Management.