Business and Digital Marketing Management

Businesses across the globe are shifting to accommodate the ongoing developments in technology and digital marketing.

This Business and Digital Marketing Management BA(Hons) degree can help prepare you to understand, address and anticipate the digital, mobile, and social media trends and issues these businesses might face.

The modules on this course are designed to foster a critical understanding of the role and management of digital technologies in contemporary business and marketing settings. You’ll also come to understand how digital developments are changing how businesses operate.

Why Study Business and Digital Marketing Management BA(Hons) at University of Huddersfield?
You can look forward to a high-quality Business and Digital Marketing Management education here, as your teachers rank in the top three in England for the proportion who hold doctorates (HESA 2022) and have expertise in a range of Business and Digital Marketing Management subject areas.

On campus, you’ll study a wide range of subjects, including:
• business analytics
• social media marketing
• international marketing
• digital communications.

Throughout the course, you’ll take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace.

Away from campus, you’ll gain relevant real-world experience. After the second year of the course, you’ll put your knowledge and skills to the test in an optional 48-week work placement in your area of interest, in the UK or abroad. This work placement could potentially enhance your employability and foster personal development.

This course will prepare you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a digital marketing executive, social media marketing executive, or even a marketing analyst. You’ll be able to work for other organisations, or even pursue your passions by setting up your own business.

Professional Bodies
You’ll be studying at an Association to Advance Collegiate Schools of Business (AACSB)-International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation. We are also accredited by the Chartered Management Institute (CMI), and the Institute of Data and Marketing (IDM).

Why Huddersfield?
Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.

In the first year alone, the course modules include:
• Marketing in Practice
• Global Business Management
• Introduction to Digital Marketing Communications
• Organisational Behaviour
• Marketing and Society
• Principles of Marketing.

To see the full range of modules and descriptions please visit our website. A link to this course can be found at the bottom of the page in the ‘Course contact details’ section.

On average, 16 per cent† of the study time on this course is spent with your tutors (either face to face or online) in lectures, seminars, workshops etc. Study and assessments will be based on your choice of modules; your module specification/course handbook will provide full details of the assessment criteria.

† Based on 20/21 programme specifications

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Data and Marketing
• AACSB International