International Business and Marketing (Taught)

Please check the Sheffield Hallam University website for the latest information.

Course summary

• Gain the expertise you need to excel in international business and marketing.

• Engage with real organisations via a live consultancy project.

• Develop your skillset through collaborative and independent learning.

• Attain rounded knowledge on an academically challenging, multidisciplinary course.

On this course, you'll tackle business and marketing with an outward-facing, international perspective. You'll consider strategy and engagement on a global scale, and understand how business is conducted across cultures and borders.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course, you'll study international business topics such as globalisation, multinational enterprises, cross-cultural management, international strategy, and global supply chains. In the marketing strand, modules will focus on areas such as international markets, brands and consumers. Practical work is featured throughout the course to ensure that you apply your skills.

Our large and diverse teaching team combines practical industry experience and academic research expertise. This enables us to blend contemporary, real-world understanding of business with advanced theoretical knowledge and a truly international perspective.

You learn through

• lectures

• seminars

• workshops

• live projects

• simulations

• peer learning

• independent study

• guest speakers

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Live projects

The course features an international consultancy project opportunity, supported by Venture Matrix, in which you carry out assessed projects based on real-world business solutions for local, national or global organisations.

The project aims to enhance your business awareness and improve your employment prospects. The opportunity to interact regularly with a real company will be particularly beneficial to international students from the point of view of business engagement and practical experience.

You will also engage in seminar activities mirroring contemporary challenges faced by today’s organisations. These opportunities give you the chance to develop your practical skills in a real-world setting.

Networking opportunities

Throughout the course, you'll benefit from frequent interaction with alumni and the business community community — allowing you to make useful connections for your career.

Field trips

Where possible, we organise field trips and site visits on the course to demonstrate the business environment, and allow for useful real-world experiences and insight.

Future careers

This course prepares you for a career in

• account management

• advertising

• business development

• retail buying

• consultancy

• marketing

• human resource management

• logistics management

• management consultancy

• market research analysis

• product management

• project management

• retail management

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Compulsory modules

Contemporary International Management Practice

Digital Marketing

Dissertation

Global Supply Chain Management

International Consultancy Project 2

International Strategic Management

Principles Of International Business

Research Methods

Understanding Markets

Elective modules

Entrepreneurial Marketing And Innovation

International Consumer Behaviour

Coursework
Practical

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• AACSB International