Film & Media and Marketing

Bringing together theory and practice, our Film and Media course draws from the University of Stirling’s legacy as a pioneer in Film and Media research and teaching. This course not only ensures you’re well-versed in theoretical and critical aspects of the subject area, but also have the opportunity to become fully trained in practicalities such as audio production, video editing, screenwriting and more. Our emphasis on all-round training means you’ll graduate ready to follow in the footsteps of previous Stirling students who have forged successful careers in a range of media roles – from broadcasting and publishing, to advertising and public relations. You’ll study in a stimulating environment marked by world-class teaching and invaluable opportunities to be part of our campus television, filmmaking and radio stations. There are also regular visits from members of our professional advisory board – who are experts able to bring crucial insights from the front-line of industry directly to you. Adding flexibility to your studies, you can combine Film and Media with a wide range of other courses, and tailor your degree to match your unique interests and ambitions.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success. The University of Stirling’s Marketing course is ranked 2nd in the UK for Marketing (Guardian University Guide 2022). This is thanks to our research-led teaching and close ties with industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication. You’ll also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give you an edge in the field you’re most passionate about. We're ranked 1st in Scotland for student satisfaction in Marketing (National Student Survey 2022), and with graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.