Brand Management (Taught)

Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies.

• The opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.

• Develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation.

• Allow you to make brand-related decisions and recommendations through the appraisal of brand position within the marketplace.