Economics with Marketing

This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.

Why study BSc Economics with Marketing at Goldsmiths

• Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world.

• Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.

• London is the business and financial hub of the UK and you will have access to today’s best business leaders, economists, and policy practitioners.

• This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.

• Through the Turing Scheme you can spend half of your third year at a university in Europe. You'll experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

• You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing but also in management, business psychology, strategy, innovation and entrepreneurship.

• At the IMS we focus our teaching efforts on a small cohort of students per year. By doing so, we give you the opportunity to interact a lot with lecturers and other students.

• You’ll learn in small groups and will be assigned a personal tutor for the three years of your programme. Your tutor will meet regularly with you, follow your progress, and help you whenever you need.

Year 1 (credit level 4)
In your first year, you'll take the following compulsory modules.
Introductory Economics
Mathematics for Economics and Business
Introduction to Marketing
Marketing Management
Identity, Agency & Environment 1
Identity, Agency & Environment 2

Year 2 (credit level 5)
In your second year, you'll study the following compulsory modules.
Intermediate Microeconomics
Intermediate Macroeconomics
Quantitative Economics
Applied Quantitative Economics
Consumer Behaviour
Product Innovation and Management

You’ll also choose either of the following modules:
History of Economic Ideas
or
Economic History

In addition, you will choose an optional module from the Institute of Management Studies. Choices include Accounting and Finance; Development Economics; Money, Banking and the Financial System; Entrepreneurial Behaviour; Brand Management; and Marketing Communications.

Year 3 (credit level 6)
In your third year, you'll take the following compulsory modules.
International Economics
Public Economics
Consumer Culture
Behavioural Economics

Optional modules
In your final year, you also choose 60 credits of optional modules (2 to 4). Half of these credits will be from modules that have a Marketing theme, and the other 30 will be from general Economics and Management modules from across the department. Recent examples have included:

Marketing Strategy
Digital Marketing and Social Media
Leadership and Talent Management
International Business
Innovation Case Studies
Project Management
Social Media, Crowdsourcing and Citizen Sensing
Psychology of Marketing and Advertising
Technology & Marketing
Marketing Analytics

Please note that due to staff research commitments not all of these modules may be available every year.

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.