Business Entrepreneurship and Innovation

Overview

Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

Key features:

• Study a stimulating, challenging and interesting programme, designed to arm you with vital skills and competencies in preparation for life after university.

• Practice-focused modules will use SimVenture simulation software

• The work-based live case study assessment gives you the experience of working with real companies as a consultant to enhance your employability skills.

• Create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors as a part of the Venture Creation Project module.

• Benefit from the expertise of our lecturers, many of whom have worked in business and bring real-world experience into the classroom.

• Guest lectures from business experts add real value to your experiential learning.

• Through block teaching, you will focus on one subject at a time instead of several at once. This means that you will be able to focus closely on each subject and absorb your learning material in more depth, whilst working more closely with your tutors and course mates.

• Placement opportunities with local, national and global companies. Past students have landed roles in purchasing and logistics at Siemens and as a management trainee at Enterprise Rent-A-Car.

For further information on the advanced entry options for this course please visit the DMU website - https://www.dmu.ac.uk/study/pre-edu-2030/business-entrepreneurship-and-innovation-ba-degree/business-entrepreneurship-and-innovation-ba-hons.aspx

Year 1 Financial Decision Making Introduction to Entrepreneurship and Enterprise Academic Development and Professional Practice Global Business Issues Principles of Marketing Digital and Social Media Context of Business Business Communication and Creativity Year 2 Contemporary Management Corporate Entrepreneurship and Innovation Live Consultancy Plus option modules from the following indicative list: Business Research Issues and Analysis Progressive Franchising The Creative Art of Selling and Negotiation Digital Marketing and Social Media Management Human Resource Management (HRM) in the Workplace Business Law Buyer Behaviour International Marketing Performance Measurement in Organisations Developing Business Year 3 Perspectives on Creative Leadership Developing Business Creative Management and Marketing Strategic Management Plus option modules from the following indicative list: Crisis and Business Continuity Management Enterprise Dissertation EMarketing Customer Management International Developments in Accounting Forensic Accounting Globalisation and International HRM Marketing of Services Reflective Business Practice Greening Business Social Innovation and Entrepreneurship

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.

Assessment is through a varied range of innovative coursework methods (presentations, essays and reports) and usually an exam or test. Examples of coursework include:

Fox’s Lair!®, a Dragon’s Den-style activity in which you are tasked to work in business teams, generate a creative business idea and produce a supporting business plan. With coaching and support, teams then pitch their idea to prominent local entrepreneurs and business executives, thus developing a wide range of transferrable skills such as confidence building, team work, creative thinking and the art of presentation
A work-based live case study in which you visit and work with a real company as a strategy consultant
Studying different types of leadership and working in groups on different projects where you take it in turns to be the leader of a small team
Assessment is typically weighted as follows in your first year:

Exam: 28%
Coursework: 72%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.