Fashion Marketing with Management

Explore our specialist arts campus:

One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live briefs with companies, explore work placements and internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple. You’ll be prepared for a wide range of creative careers where 93% of Arts graduates were in employment or further study 15 months after graduation (Graduate Outcomes 2020/2021, published in 2023).

Study BA Fashion Marketing with Management:

As a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world.

Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy.

Part of a vibrant arts campus, you’ll be able to put your skills into practice using our superb studio facilities, with the opportunity to collaborate on projects with students from other fashion-related disciplines.

Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas. You will graduate with strategic marketing skills, including exceptional digital marketing know-how, to pursue emerging roles in industry.

*Course subject to programme review

You will study a variety of topics that cover the fundamental aspects of Fashion Marketing and you will have the opportunity to tailor your course to your interests by choosing some of your modules.

Some of the modules you may study include Digital Marketing; Consumer Intelligence; Product Management; Retail Futures; Trend Forecasting; Strategic Fashion Issues; Fashion Styling and Creative Practice.

For further module information visit https://www.southampton.ac.uk/courses/fashion-marketing-with-management-degree-ba#modules

You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas.

Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses.

You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Institute of Data and Marketing