Fashion Marketing and Consumer Behaviour

BA (Hons) Fashion Marketing and Consumer Behaviour provides a broad theoretical and practical base from which to launch your career in the fashion and marketing industries. Students will explore the reasons why consumers make purchase decisions and prioritise certain brands over others, and integrate market research techniques to uncover consumer insights.

What can you expect?

This course runs alongside our BA (Hons) Fashion Marketing. Whilst each course has its own specialism and distinct focus, there are areas of commonality, presenting opportunities for cross-course teaching and student collaboration. The Year One curriculum is shared across both courses. In Year two the specialisms emerge.

You will be introduced to concepts of human behaviour, through investigations of how and why we buy fashion goods and services. You’ll also develop your data skills to understand how it can be used in decision-making and to understand consumer behaviour. Consumer Psychology will introduce you to the science behind consumer behaviour and the mental traits, states and processes that determine it.

As well as your own individual work there are opportunities for collaboration with other students on group projects. You will gain invaluable experience by interacting with fashion industry professionals through guest speakers, industry visits and live industry projects.

You will have the option of doing a placement year between the second and final year of the course. Successful completion of this placement year will give you an additional qualification. You will also have the opportunity to make contacts and build relationships within the industry.

London College of Fashion (LCF) undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.

The course is based at High Holborn near the central London areas of Lincoln’s Inn Fields and Clerkenwell. Holborn is just a short walk away from The British Museum, Somerset House and the historic Leather Lane market. As well as many of LCF’s Fashion business courses, High Holborn is home to UAL’s Students’ Union and a show room space hosting student led exhibitions.

About London College of Fashion

London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. Through inspirational teaching we nurture the next generation of creative leaders and thinkers who work in responsible, analytical and ingenious ways. Our strategic commercial partnerships support local and global enterprise. Students benefit from our connections with industry and so does industry. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.