Consumer Behaviour and Marketing with Foundation

This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.

The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.
Your subject-specific studies will focus on basic principles in:

• mathematics

• business management

• economics

• psychology.

After successful completion of your foundation year, you'll progress onto our three-year BSc Consumer Behaviour and Marketing degree, which was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.
For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/foundation-programmes-ug/bsc-consumer-behaviour-and-marketing-with-foundation

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change.

Core modules for this course:

• An Introduction to Business Management
• Consumer Psychology
• Global Sustainability: Challenges and Prospects
• Applied Marketing and Management
• Contemporary Issues in Consumer Behaviour and Marketing

The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme.
Check our website for more details about the course structure.