Marketing Communications with Public Relations (with Foundation Year)

Marketing communications and PR are interconnected. This course will not only teach you the skills to attract customers to achieve business goals but also how to tell a brands story engaging with the media, influencers and the public.

Why study BA (Hons) Marketing Communications with Public Relations at BU?

• Develop your professional skillset in strategic public relations management, crisis communications, influencer relations and events management

• Learn through developing campaigns and projects in response to live industry briefs and co-create academic and professional research with staff including consultancy projects for clients

• Learn from expert tutors and industry professionals who deliver guest lectures and workshops every year

• Tailor your degree to suit you, with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year

• Gain real world experience during your placement year and discover our network of employers including Walt Disney Studios, Warner Brothers, and Liverpool FC.

This course includes a foundation year option for students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the media & communication skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.

During the Foundation Year, you will study Academic & Professional Practice | Collaborative Communication Project | Media & Current Debates | Media Work.

As part of the Degree, in Year 1 you will study Principles of Marketing Communications | Academic & Professional Skills | Contemporary Debates in Marketing Communications | Digital Essentials | Research in Action 1 | Integrated Marketing Communications