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Study level:
Undergraduate

Course options

Study mode:
Full-time
Qualification:
Bachelor of Arts (with Honours) - BA (Hons)
Duration:
3 Years
Start date:
28/09/2026
Campus:
Main Site
2025-20262026-2027
Apply

Course summary

The Management School is amongst an elite group of business schools to hold the gold standard triple accreditation.

Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.

Taught by staff with a mixture of research and professional backgrounds, you can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.

Our links with local businesses provide opportunities to network and develop the skills that make our graduates stand out and work in large organisations such as Mediacom, McCann, Accenture, BT as well as smaller companies and specialist marketing agencies.

Links with professional bodies
With excellent teaching and quality content the programme is accredited by the Chartered Institute of Marketing, allowing students the choice of completing specific modules to work towards a CIM L4 Certificate in Professional Marketing and a CIM L6 Diploma in Strategic Marketing. The programme is also accredited by the Chartered Institute of Management Accountants (CIMA).

This programme is available with either a Year in China or a Year Abroad. The Year in China offers undergraduate students the opportunity to spend one year at our joint venture, Xi'an Jiaotong-Liverpool University (XJTLU), following XJTLU's BA China Studies degree classes. XJTLU is a fully English-speaking university, located in Suzhou. The Year Abroad offers students the opportunity to spend a full academic year studying at one of our partner universities around the world, following a mixture of culture and/or discipline-related modules. If you wish to study this programme with a Year in China or a Year Abroad you will have the opportunity to apply after you arrive at Liverpool.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Chartered Institute of Management Accountants

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N500
Institution code:
L41
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

University of Liverpool has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N500
Institution code:
L41
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - AAB

Some Level 3 qualifications are only acceptable alongside 2 A levels, please contact us for details.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - D*D*D

BTEC qualifications must be in a Business related subject: Applied Law Applied Psychology Business Business, Accounting and Finance Computing Creative Digital Media Production Engineering Enterprise and Entrepreneurship Health and Social Care Hospitality Information Communications Technology Information Technology Media Public Services Strategic Management and Leadership Travel and Tourism

Access to HE Diploma - D: 36 credits M: 9 credits

Pass relevant Access to HE Diploma with 45 Level 3 credits with 36 at Distinction and 9 at Merit.

Scottish Higher - Not accepted

Scottish Advanced Higher - AAB

International Baccalaureate Diploma Programme - 34 points

34 points overall with no score less than 4 or Pass the IB diploma plus 6,6,5 in 3 HL subjects. International Baccalaureate Mathematical Studies is not accepted for any Management School programme in lieu of GCSE Mathematics, or Higher Level Mathematics where this is a requirement.

WJEC Level 3 Advanced Skills Baccalaureate Wales - B

Accepted including two A levels at AA

Extended Project - A

Applicants who offer the Extended Project Qualification (EPQ) and meet our offer criteria will be made the standard offer, plus an alternative offer. This will be at one A Level grade lower plus a grade A in the EPQ, for example the offer would be AAB or ABB plus A in the EPQ.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H1, H2, H2, H2, H2, H3

GCSE/National 4/National 5

GCSE Mathematics at grade 5/C (C* for Northern Ireland CCEA board) and GCSE English at grade 4/C required. Applicants with equivalent qualifications and applicants who do not meet the GCSE English requirements will be considered on an individual basis according to their circumstances.

T Level

T level in Accounting and Finance considered on a case-by-case basis

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

The University of Liverpool is committed to supporting talented applicants from all backgrounds to succeed. One of the ways we support students and fair access to higher education is through making reduced offers as part of our contextual admissions strategy, the Liverpool Scholars programme, Realising Opportunities national collaboration of universities and Sutton Trust Pathways. Additional consideration may be given to applicants with disrupted education or extenuating circumstances.

Learn more on the University of Liverpool website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Data from:
This course
Date range:
2022-2024

Grades held by accepted students

For University of Liverpool, the top and bottom 5% of student grades have been removed from these calculations. This change helps to remove any extraordinary circumstances that could impact the data. Learn more here .
ABB Most common
  1. A*AA
  2. Highest grades
  3. BBC
  4. Lowest grades

Offer rate for UK school & college leavers

87% Students aged 17/18 who applied to this course were offered a place.

How do you compare?

See how students with your grades have been accepted onto this course in the past.

Student Outcomes

Operated by the Office for Students

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Tuition fees for Home undergraduates
If this is your first degree and you are a Home student applying for entry in 2024, you do not have to pay your fees upfront. Instead, you can take out a tuition fee loan which is paid straight to the University. This is available to most students, no matter what their household income.

For UK students applying for 2024 entry the Tuition Fees are £9,250.

Check tuition fees for our undergraduate degrees. Select a course and go to the fees and funding section on the course page: Https://www.liverpool.ac.uk/paying-for-your-studies/

Some of our programmes charge less than the full £9,250 fee:
• Foundation programmes: the fee for the foundation year of specified programmes at Carmel College
• Programmes with a Foundation element: Psychology BSc (Hons) (2+2 programme with Foundation element) is run in collaboration with Wirral Metropolitan College.
• Programmes with a year in industry or a year abroad:
Some programmes which include compulsory fieldwork or additional elements such as the Pilots Licence in Aerospace Engineering may incur additional costs. Where this is the case, those costs will be outlined at on-campus events such as the University Open Days or Post Application Visit Days

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