Business Management (Marketing) (Q91-MAR) | Open University

Course summary

What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) Business Management (Q91) degree, you will develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you will be equipped with the necessary skills to use and apply marketing techniques and concepts in the workplace, and will acquire a wide range of transferable management skills.

Key features of the course

Develops your ability to apply and evaluate marketing theories and techniques
Explores and analyses the interdisciplinary nature of business management, and the role of marketing management and management professionals in organisations and society
Helps you relate your studies to your own experience
Equips you for a wide range of employment opportunities across all sectors

How to apply

To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.

Application codes

Institution code:: O11

This course may be available at alternative locations, please check if other course options are available.

Course options

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.