University of East London
Docklands Campus
4-6 University Way
Newham
E16 2RD
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Course contact details
Applicant Relations Team
Phone:0208 223 3333
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Course summary
This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.
The programme adopts a unique 'practice-based 'perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.
Modules
Year 1: Mental Wealth 1: Academic and Digital Proficiency (Core), People and Organisations (Core), Foundations of Marketing (Core), Fundamentals of Business Accounting (Core), Fundamentals of Economics (Core), Business Statistics and Data Analysis (Core)
Year 2: Mental Wealth 2: Graduate Employment Competencies (Core), Marketing Research Methods (Core), Integrated Marketing Communications (Core), Consumer Behaviour (Core), Digital Marketing (Core), Managing Sustainable Operations (Optional), Introduction to Accounting and Finance (Optional), Marketing Internship (Optional), Optional placement (Optional)
Year 3: Mental Wealth 3: Global Enterprise and Consultancy (Core), Corporate Social Responsibility & Ethics (Core), Marketing Applied Project (Core), Contemporary Issues in Marketing (Core), Brand Management (Core), Social Media Marketing (Core)
For more information about individual modules, please visit our course pages via the link below.
Assessment method
You are assessed using a variety of assessment methods. We use traditional examinations, essays and reports to assess academic knowledge. We also develop presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves the students submitting multiple artefacts as part of a module assessment strategy.
If the course start date is before 31 December 2025 and you have already submitted an application, this course can be added. If you have not submitted an application, contact the university or college direct.
If the course start date is between 01 January and 31 July 2026 click the 'Apply' button to make an application.
Apply by
29 January
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Application codes
- Course code:
- N502
- Institution code:
- E28
- Campus name:
- Stratford Campus
- Campus Code:
- S
- Points of Entry:
- Year 1, 2, 3
Teaching Excellence Framework (TEF)
University of East London has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Apply by
29 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N502
- Institution code:
- E28
- Campus name:
- Stratford Campus
- Campus Code:
- S
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma
112 UCAS points
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - D*D*
For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements.
Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication)
Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision.
If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or https://uel.ac.uk/about/contact-us
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
As an inclusive university, we're proud to welcome students of all backgrounds and all ages. Mature students (over the age of 21) make up almost half of our undergraduate population. The University takes into account non-academic factors when making decisions and confirming your place for Results Day. If you have life or work experience that is relevant to your course, and can demonstrate your commitment to study, we can equip you to succeed.
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
- Data from:
- This course and 13 other business and management courses
- Date range:
- 2022-2024
Grades held by accepted students
- BBB
- Highest grades
- DEE
- Lowest grades
Offer rate for UK school & college leavers
Students aged 17/18 who applied to this course were offered a place.
How do you compare?
See how students with your grades have been accepted onto this course in the past.
Student Outcomes
Operated by the Office for Students
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| International | £15560 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
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