Digital Marketing

Are you excited about the role of digital marketing in business?

Our BSc Digital Marketing degree provides an exciting and comprehensive overview of all aspects of marketing in an increasingly digital world.
The ways in which businesses broadcast themselves and connect with audiences is continually evolving, now more than ever. Here at The University of Buckingham, we understand the importance of this, and that marketing is dynamic; it is central to the success of any business, because without customers, there is no business.

What will I study?

Our BSc Digital Marketing degree provides specialism in a range of marketing areas including:

The fundamentals of marketing
Marketing management
Digital economy and digital business
Media, society, security and cyberspace
Marketing communications in a digital world.
We will also look in depth at the role of social media in marketing, and consider the developing role of digital in luxury marketing and experiential marketing.

Uniquely, our degree also considers the role of cross-cultural management in an increasingly connected digital world, with modules on digital economy and digital business, the importance of understanding consumer behaviour, and how to achieve business success through service excellence. In completing this degree, you will have a comprehensive overview of all aspects of achieving customer delight, but with a digital focus.

Chartered Institute of Marketing accreditation:

Our BSc Digital Marketing degree is accredited by the Chartered Institute of Marketing, so that completing your degree at The University of Buckingham provides exemptions in the achievement of professional status as a Chartered Marketer (additional charges payable to the Chartered Institute of Marketing apply). Throughout your studies, you also have the opportunity to gain student membership of the Chartered Institute of Marketing which provides a range of practitioner-based resources, such as webinars, online content and networking opportunities (additional charges payable to the Chartered Institute of Marketing apply).

Accounting for Business
Economics for Business
Information-based Decision Making
Innovation and Entrepreneurship
Marketing Fundamentals
Personal Effectiveness & Communication Skills
Understanding Business and Management with Embedded Academic Skills
Cross-cultural Management
Experiential Marketing
Luxury Marketing
Marketing Communications in a Digital World
Marketing Management
Preparing for your career
Social Media
Business Simulation
Business Success through Service Excellence
Consumer Behaviour
Digital Economy and Digital Business
Digital Marketing Project
Media, Society, Security and Cyberspace
Research Skills for Business

The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.