University of Bath - open day event
12 Jun 2026, 08:30
Bath
Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.
This is a practical and flexible course. A range of optional units will let you specialise or take a more general approach. If you do want to specialise, there are several ‘suggested routes’ you can do. You’ll graduate ready for the career path you want to take.
You'll also learn about business in a social context, and related environmental responsibilities.
Year 1
You’ll learn key areas of management including marketing, accounting, business analytics and operations. This will give you a good foundation for the rest of your course.
Year 2
You'll develop your marketing knowledge by studying areas like brand management and consumer psychology. Customise your studies with optional units.
Marketing placement year
Apply your skills and knowledge on a placement year. You’ll gain a competitive advantage in the job market with this valuable experience.
Final year
Grow your marketing expertise with specialist units and options.
Our ‘Advanced topics in marketing' unit covers topics from your first two years at a higher level. The latest research feeds into this unit, which we've designed to develop your critical thinking and independent learning skills. This helps prepare you for your Individual Project, where you’ll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.
The following entry points are available for this course:
Typical offer
AAA or A*AB in three A level subjects.
Contextual offer
ABB in three A levels.
A level alternative offer:
AAB in three A level subjects plus additional study - please see the course pages on our website.
Typical offer
DDD in the BTEC Level 3 National Extended Diploma (RQF).
We are able to consider the above qualifications in Business. You should be studying units that provide preparation for both numerical and essay-based study. We may be able to consider BTEC qualifications in other subject areas if they provide the same balance of numerical and essay-based study and you are able to demonstrate your aptitude for Business in other ways: please contact us to discuss your profile.
Typical offer
A pass in the Access to HE Diploma with at least 36 credits achieved at Distinction and 3 credits achieved at Merit or above.
We are able to consider the Access to HE Diploma for entry. Your Access course units should demonstrate a broad skill-set that includes both numerical skills, such as those developed in Mathematics or science-based units, and discursive reasoning skills, such as those developed in essay based subjects such as English or humanities. Studying Business units as part of your Access course is beneficial but not essential.
Typical offer
AA in two Advanced Highers.
We make offers based on Advanced Highers. You will typically be expected to have completed five Scottish Highers and your grades in these will be considered as part of your application. We prefer applicants who have achieved at least AAAAB in their Highers.
Typical offer
36 points overall and 6, 6, 6 or 7, 6, 5 in three Higher Level subjects.
Contextual offer
36 points overall and 6, 5, 5 in three Higher Level subjects.
Typical offer
D overall with grade A* in the core component in an Accounting, Digital Business Services, Finance or Management and Administration T Level.
We are able to consider the above T Level technical qualification in Accounting, Digital Business Services, Finance or Management and Administration.
GCSE requirements:
-GCSE Mathematics grade 6 or B
-GCSE English Language or Literature grade 6 or B (or equivalent from English language category A).
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Home (UK) fees for 2026/27 have not yet been confirmed and are subject to parliamentary approval.
For information on tuition fees visit our web pages: https://www.bath.ac.uk/topics/tuition-fees/
For information about our scholarships and bursaries visit: https://www.bath.ac.uk/topics/undergraduate-scholarships-bursaries-and-other-funding/
Email:admissions@bath.ac.uk
Phone:01225 383019
Claverton Down
Bath
BA2 7AY
At University of Bath