Events Management

Please check the Sheffield Hallam University website for the latest information.

*Course summary

• Study all aspects of events management.

• Creatively design and deliver different types of events.

• Develop skills in leadership, people and project management.

• Collaborate with venues, entertainment, caterers and authorities.

• Gain industry accredited qualifications in Licensing (BIIAB) and Health and Safety (IOSH).

On this course, you’ll learn about event design, technology, marketing, operations, safety and successful business management. You’ll design a range of events – from festivals and concerts to fashion shows, brand launches, sports and Esports, conferences, exhibitions and luxury weddings. By collaborating with events professionals, you’ll gain valuable skills to help you develop your career.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world of events, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You’ll develop an in-depth knowledge of the events industry – experiencing design, safe events operations and the latest trends and issues in events management. You’ll gain strong foundations in core business management skills – such as marketing, talent management and finance. With these you’ll develop into a career-ready and well-rounded events professional.

We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry. This will culminate with your own live event where you showcase the knowledge and skills gained throughout your course.

The course also includes two externally accredited (industry recognised) qualifications to add to your CV – the BIIAB Level 2 Award for Personal Licence Holders and the IOSH Managing Events Safely award. Both enhance your career options (and are included for free).

Applied learning

Work placements

At every level of the course, you’ll put knowledge into practice through live projects and professional work opportunities. You can access placements, volunteering opportunities and work experience through our relationships with industry professionals and leading events management companies, such as Festival Republic.

You’ll have the opportunity to undertake a year-long work placement in between your second and final year. This gives you industry experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. For example, in the past, students have undertaken placements with Olympia London, Walt Disney Florida, Mini UK, Ashfield Meeting Experiences, Hotvox, Coombe Abbey, Warner Bros UK, Mandarin Oriental Hotel, Emu Events, TRO Experiential Marketing Agency, Hall & Co Event Design, Visit Britain, and Porsche UK.

Live projects

Live projects are embedded within every level of your course – culminating in the final year where you’ll design, plan, market and deliver an event. This could be for a charity or a business client, using all of the skills, knowledge and experience you’ve gained on the course.

Plus our links with local and national event organisers mean you’ll be able to undertake work experience in a variety of settings. Previous work experience has been offered by Conference Collective, Glastonbury Festival, Business Design Centre, The Village Screen, Yorkshire Sculpture Park, Tramlines Festival, The Great North Run, Leeds and Reading festivals, Cancer Research UK, Festival Republic, BBC, Iron Man UK, Children’s Media Conference, Boomtown, English Heritage, and Global Brands UK.

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules

Applied Academic Skills
Creating And Marketing Experiences
Events And Festival Industry And Concepts
Finance And Data Interpretation

Year 2

Compulsory modules

Conference, Exhibition And Business Events
Event Operations And Safety Management

Elective modules

Experiential Marketing Events
Foreign Language
Learning In The Workplace
Personal And Professional Development
Weddings And Luxury Events

Year 3

Optional modules

Placement Year

Final year

Compulsory modules

Hot Topics In Events, Festivals, And Esports
Live Event Experience
Managing Outdoor, Sporting, Cultural And Creative Events

Elective modules

Foreign Language
Strategic Experience Design

Coursework, Practical

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business